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How do you justify such a significant price increase from $40 to $50 a month? A 20% increase in a product seems unreasonable.
Hi there, Harrier223.
Let me share some context and details on why there's an increase and how it will hopefully benefit you and other customers in the long run.
We are adjusting subscription rates for the first time since 2019 (and QBO Advanced for the first time since 2018) due to industry alignment and so we can continue to invest in the product. To make this happen, we had to set the new fees so we can continually make investments to maintain and improve the product. This includes the addition of new features such as:
More details about these changes are discussed here: What You Need to Know About QuickBooks Online Price Increases.
Don't hesitate to reach out to us again or reply to me if you need anything else when working in the program. We're always here to help again.
I understand the need for a price increase, but a 20% increase on anything is concerning. Either leadership missed something, or customers are being gouged due to an industry that Intuit has a monopoly in. I would imagine they will now lose market share as customers will seek other options.
They are very confident to increase their prices. You may switch to QB Desktop with a one time license or another accounting app with a lower fee. Contact us in private to purchase our conversion service.
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