Hello Community, the end of the year is on the horizon! It’s been a tough year for a lot of people, especially for business owners who needed to make a significant shift in the way they run their companies. Forbes magazine has published an article about building a strong connection with your online buyers. Having a digital business (or one that recently transitioned to digital) doesn’t mean curating strong connections with your customers isn’t important. This article has 3 fantastic tips to help you out, so let’s get to it!
Create An Aspirational Image Your online image is important and can bring people to your page if they find something eye-catching or relatable. Sharing your journey, your wins and loses, is a great way to bring customers to you. “Regardless of what your customers aspire to, you can create a powerful connection and an identity that truly resonates with them when you tie your business to these goals and dreams."
Show a human face Business is personal. Not everyone likes to put their face on social media, but it does drive a human connection that is unmatched by product photos. This tied into your company story can be impactful and build trust. It’s worth introducing yourself to the internet world to show the person behind the brand.
Let Customers Tell your Story Reach out to customers to capture testimonials and reviews that showcase your work. It can be a simple photo with a caption, or see if someone will let you do a profile feature on them for your website or social page. Highlighting a real customer experience is an effective way to convince others to give your product or service a try.