Curing the Slump in Sales

Welcome back to the Business Discussion Board! Have you ever found yourself in the predicament where your customers aren't purchasing your product or service as often as they did before? If so, I've listed a few reasons why they may not be buying, as well as pointers on how to get this resolved.

One reason people may not be buying from you is because your offer lacks clarity. You can't expect them to pay for something they don't know all of the details about. To avoid this you should use plain, descriptive, detailed language in each post, marketing campaign, and listing you present.

Next up, you may be too "behind the scenes." Many sales come from a personal connection. If your customers never see your face or your personality they're going to have a hard time build trust and a connection to your business. To prevent this from happening it's important to share frequently, and you don't have to be an open book but a few personal stories here and there can be really helpful! An "about me" post or a quick glimpse into your work day can go a long way.

The third reason customers may not be buying from you is because it's too risky. This can go hand-in-hand with the first two points but if they don't fully understand the offer or trust you or your business, a purchase can be too big of a chance to take. The good news is reviews and testimonials from previous customers tend to remove reservations that new customers may have!

Lastly, you're not teaching your customers anything. "But Morgan I sell clothes what can I teach them?" Tell them what's on trend! Teach them about what patterns will and won't go with others. Show them how to pick out the perfect outfit for a special occasion. Any insight into your industry will show your customers you really are an expert.

There you have it! Just a few simple things to try to help cure a slump in sales. How do you keep your customers returning to make purchases? We'd love to hear from you!