It’s another beautiful spring day here in Idaho and what better month to celebrate Earth Day than April! The bees are buzzing, the plants are budding, and hopefully, your business is booming! Now, you’ve heard us over and over tell you the importance of social media for your small business. You’ve created your social pages, you’ve got your “likes” and followers….now what?
Well, any holiday or “National Day of” is a great way to engage with your customers and fans to get some traction on your page. People love seeing the person behind the business so Earth Day is an opportunity to show yourself and make the world a better place. It’s a win/win.
Here are some ideas on how to celebrate Earth Day in your business:
Clean up a local park (or like, anywhere) Grab your employees, kids, or whoever is free and pick up some trash! Here in Idaho, our numbers are soaring which unfortunately means more trash around our roads and parks. Taking a trash bag and cleaning up the places you enjoy is a great way to keep your town clean and show you care about your community. Wear a shirt with your business logo for a great conversation starter when people pass by.
Plants! Plants not only brighten up any workspace but they’re great air purifiers! Get some easy pothos or snake plants and give your mood and office a little lift by adding some green around you. Even better, go to a local nursery when you shop. Take pictures of your purchase and tag them in it too. Small businesses taking care of small businesses is the way to go.
Friendly Competition Get your employees involved in Earth Day and make it fun! See who can go plastic-free for lunch every day for a week. Or post a carpooling sign-up sheet and see who volunteers. You can reach out on your social page and ask your customers to show you the ways they’re celebrating and offer a discount for the best picture!
There are so many ways to incorporate Earth Day in fun ways that engage your customers and show a personal side of yourself. Now, go ahead and share those green, Earth-loving secrets. What fun ideas do you have for Earth Day?