Turn on suggestions
Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type.
Showing results for
Hello Community! Who says there's only one way to succeed? I know we talk a lot about branding and your digital identity, but there are so many ways to be successful in your business. If you head over to our QuickBooks Blog, you’ll see an article by Andy Latkovskis about how a podcast can help grow your business.
Especially this past year, podcasts have become not only a source of entertainment but a place for knowledge and connection. According to statista, the number of U.S. consumers who ever listened to audio podcasts increased from just 11 percent in 2006 to 57% in 2021. If that isn’t reason enough, let’s get into how this can help your business.
Company branded podcasts: The power of the story
“People learn from stories, not statistics.” Use this opportunity to connect with people and share your story. What is your mission? Business vision? You can really paint a picture for customers and potential customers by being authentic and sharing what you do. This won’t be the same as your ads or other marketing endeavors, but this helps you reach out in a more personal way.
“People learn from stories, not statistics.” Use this opportunity to connect with people and share your story. What is your mission? Business vision? You can really paint a picture for customers and potential customers by being authentic and sharing what you do. This won’t be the same as your ads or other marketing endeavors, but this helps you reach out in a more personal way.
Business podcasts for showcasing expertise
You can hold a Q&A and answer top questions from your customers. What are some helpful tips and tricks you can share? It could be as simple as talking about trends that you’re seeing in your business, or bring in another expert to chat with.
You can hold a Q&A and answer top questions from your customers. What are some helpful tips and tricks you can share? It could be as simple as talking about trends that you’re seeing in your business, or bring in another expert to chat with.
Developing your team and preparing for growth with internal podcasts
There’s no need to share your podcast publicly. It can also be a great way to update your employees or even use this as part of your onboarding experience. Here are some ways companies are using podcasts for employee support:
There’s no need to share your podcast publicly. It can also be a great way to update your employees or even use this as part of your onboarding experience. Here are some ways companies are using podcasts for employee support:
- Learning, training, and giving advice on how the employees can develop their core business skills.
- CEO updates or leadership chats.
- Employee, customer, or employee interviews/stories.
- Stories and insights from leaders and different departments, give employees a sense of the larger organization, rationale for decisions, and company direction.
- Timely updates on products, services, and regulations.
- Internal communications on the go to save time and make information accessible.
With so many options, it's easy to see this as a viable option for many business owners. If you've created a podcast, let us know! Or share some of your favorites... we love to hear from you!
