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Welcome back to the Business Discussion! Happy Wednesday and I hope you guys are having a productive day! Here's a thought. Besides using social media, emails, and maybe outbound calls to keep your customers engaged and informed about your business, have you ever consider using a company newsletter? A company newsletter can be an excellent avenue to build relationships and trust with your customer, increase leads and brand awareness. But what makes an effective company newsletter? Here are a few ways to do this:
Use a clear, simple, and attractive layout
Try not to overdo with images, but simply let them complement the information you are sharing. Use warm, calm colors, so it doesn't seem like you have a sale going on, basically nothing too aggressive.
Include relevant content
This would be a perfect opportunity to add future updates, awards your company may have received, accomplishments made by your company, or even your employees. Sharing upcoming developments will be a great way to connect with your community while explaining your company mission and purpose.
Personalization
When creating your company letter, try not to be too formal. View this as if you are talking to a good friend. Keep it lively, engaging, and entertaining as you would when sharing stories with companions. The aim is to bring the audience closer to your brand.
Below I have added a template that can give you an idea of creating your company newsletter—credits to Hubspot.
If your business uses a company newsletter, I would love for you to share it below. It would be nice to get acquainted with your business and see new opportunities you plan to do. Until then, continue to be safe and be well, my Community comrades.
