Hello everyone! I hope you guys are doing well! With the recent 4th of July holiday, it got me thinking about how do you market during the holiday season. Luckily, our Resource Center shared some ways to market locally. Here are some key points they highlighted:
- Customers have numerous options when shopping during holidays. However, most times, they opt for going with the online aspect. It is essential to ensure that the online service is as good and even better than the in-person shopping experience. Begin first with easy accessibility. Customers should find it easy to locate you online.
- A business should establish a good rapport with its local community, encouraging brand awareness and building trust. Regarding building trust, there are specific tips you may utilize as a business, and these include but are not limited to creating blogs and participating in forums online.
- Another would be to create a digital marketing strategy to advertise your business on a broader scale. These include social media, paid advertisements, and email campaigns.
They list many more in the article, and I encourage you to check them out! Perhaps you may have some ways of your own, feel free to share, and let's get a conversation going! Until then, I hope you have a great day! Take care.
