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Happy Friday, Quickbooks Community! I hope everyone is doing well and being safe. Today, I'll like to discuss how Instagram can be used to promote your business. I discovered this article by UsChambers, and it gave me a different perspective on how we can take advantage of this app. They mention some ways how to communicate with your audiences, and I would like to share that with you.
Pause your Promotion.
It would be best at this time to reevaluate what you would regularly post on your Instagram page. Instead of focusing on selling your products or services, showing some empathy about the situation shows the customer that you understand what they are experiencing.
Acknowledge the crisis.
We all know about these times of uncertainty, so acting fake like everything is fine would weaken the connection with your audience. Acknowledging what is going on in your post shows strength because of your honesty, followers will see that your human and that you care.
Be flexible.
Be strategic when posting, you don't want to receive backlash for an insensitive comment or post. Therefore, preview scheduled posts to avoid negativity. This can make and break a business, so be careful.
Focus on content, not sales.
Now more than ever, followers are more active on social media. Rather than pushing sales, focus on interacting with your audience. Post content that would edify your audience yet in an entertaining way. One digital marketing guru expressed that they use their live streams feature and offer yoga classes and speak with mental health experts to help viewers deal with anxiety. They use that way to provide helpful content and attract new followers. Doing something like this for your business could boost and expand your target market.
Take advantage of Instagram's features.
Instagram has features such as Instagram stories, Instagram Live, hashtags, carousel posts at your disposal to use. For example, Instagram stories provide a direct response from your audience. If you are uncertain about what to post, they have a poll feature, so you know precisely what your audience wants to see. If you are a restaurant owner, host a cooking class, a personal trainer, do a workout session, even a salon owner can do simple DIY pedicures and manicures. This opens up an opportunity for your business to build rapport with followers.
In conclusion, what are your thoughts on using these features? If you are currently practicing this, how has it benefit your company? Please share your opinions with us and, as always, be safe, my community friends.
