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Content Leader

Posting with a Purpose

Good afternoon ladies and gentlemen! I'm stopping by today to discuss one of my favorite topics for small business - social media. Here are a couple pointers on what to post and for the purpose behind it.



Reels are for - entertaining content; attracting new followers.


Stories are for - building your community and making sales.


Live videos are for - conversations and conversions.


Posts are for - quotes, lists, and saveable/shareable content.


These different types of ways to interact with your followers are available on many social media platforms as well; for example Facebook, Instagram, and TikTok. When you truly utilize the power of social media, there is so much potential to be unlocked. What is your go to for interacting on socials? Which type of way to share seems to up your statistics? Let's chat about it in the comments.

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