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Level 5

QUESTION: What Does Eco-Branding Mean to You?

Many consumers today are willing to pay more for sustainably produced goods (see: Why Green Business is the New Cash Crop), so it’s no wonder businesses are eager to brand themselves as being some shade of green. As a small business owner, you know there’s no shortage of eco-terms (see: Defining Eco-Business Terms), eco-certifications and eco-credentials to consider when you’re choosing a supplier, looking for a manufacturer or branding your own product or service.


In the comments section below, tell us:




Here are some of the eco-terms we see most often:

  • Sustainable
  • Environmentally-friendly/conscious
  • Green
  • Eco-minded
  • Recycled
  • Upcycled
1 Comment 1
Level 7

QUESTION: What Does Eco-Branding Mean to You?

@Jennie, what do you think? There are so many companies now touting their products as sustainable or environmentally friendly. How do you make your business's "eco-story" stand out from the rest? 

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