Happy Friday! Nice to see you here in the Talk About Your Business segment. Here is a quick thought? As your business grows over time, there may be a moment where you have to outsource to focus on more pressing matters in your industry, right? It can be simple as getting someone to handle your social media pages to help grow your business with their tools and strategies. Today, I wanted to stop by and share this article by Forbes about six questions to ask a social media agency before hiring. Let's dive in!
Can you outline your experience growing a community?
Growing your account is the main purpose of a social media agency, but what you would need to look out for is if the tools and strategies they used in the past confirm valid results and truly reach the target audience.
How do you combine organic content development and paid content development?
Once asking the agency this question, this will reveal if they use additional advertising funding or are they creative enough to combine free or paid promotions.
What are your channel growth strategies?
There are many strategies to grow a business, but the question posed is, can they address this based on the industry, your product, or service? It is crucial that the agency comprehends your goals and what is expected that will benefit your business and audience.
What do you think are the most important key performance indicators (KPIs) for social media success?
It can be easy for social media agencies to agree and align with what you need, but how is the success measured? Some agency may show you their vanity metrics, and it's very impressive, but it wouldn't be worth it if your potential consumers don't engage in your business or content.
What is the role of social media in a marketing mix?
Sometimes, agencies will have to outsource too, but as long as everyone can cooperate and work together, it is heading in the right direction for positive outcomes.
What is the relationship between PR, influencer, and social media marketing?
Although these all sound like it is the same role, it is very different. Getting their perspective can help you realize how they are able to balance all three and if they can genuinely help accomplish your endeavors.
I hope these questions will indeed assist in the event you are thinking about outsourcing for your social media. Until then, my Community friends, I hope you have a good day and take care!
