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Instagram remains a valuable tool for growing your business if it’s aligned with your current goals. Here’s a quick five-step refresh to help you get the most from your account according to Buffer!
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Set Clear Goals
Decide what you want to achieve: brand awareness, product sales, or community building. Write these goals down so every post supports your direction. -
Optimize Your Profile
Switch to a business account for better tools and analytics. Make sure your bio is clear, includes contact information, and links to current content. Use a recognizable profile image and ensure your grid looks clean and appealing. -
Define Your Visual Style
Use a consistent color palette and font that reflect your brand. A cohesive aesthetic helps users instantly recognize your content. -
Post Consistently
Create a regular posting schedule to stay visible. Use scheduling tools to plan ahead and test different posting times to increase engagement. -
Use Hashtags Strategically
Mix broad, niche, and branded hashtags. Posts with 11 or more hashtags often receive higher engagement.
Refreshing your Instagram doesn’t require a complete overhaul. Small, thoughtful updates can make a big impact.
Which part of your Instagram strategy will you improve today?
