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Hello Community! Fall is in full swing and I hope you're loving the cooler temps and all the cozy things. My current fall favorites are wearing all of my biggest comfiest sweaters and sipping hot coffee with pumpkin spice creamer, of course! Anyways, back to our regularly scheduled program - small business topics that is! Today I want to share an article with you I read on entrepreneur.com that talked about the importance of your business email signature. Let's take a look...
With the ever-growing popularity and use of social media among small business one may think email is a thing of the past. This is actually false. The writer of this article explains, "While your email signature may appear to be a trivial aspect of your day-to-day business operations, it can have a significant impact on your company’s profitability and how your customers perceive your brand. This is especially true if your business relies on outbound sales, email marketing, or digital engagement strategies to generate revenue since the success of these campaigns largely depends on the layout and design of your emails and how they represent your company."
Here are a few reasons why your company email signature is crucial to your business success:
- It Makes It Easier For People To Contact You
Email signatures typically include your name, phone number, email address, and sometimes even your office address or mailing address. Much like a digital business card, with all of this information included in your message to potential clients and customers there's never any doubt they had several different options to contact you. Additionally, if you have several members of your team sending out multiple emails a day, it's a good idea to have one unified business signature so there's no confusion.
- It Gives You A Chance To State Who You Are And What You Do
In addition to contact information, a well crafted email signature also includes a brief statement of who you are, what your company does, and what the reader of your email can expect from you. This is a great opportunity for you to demonstrate professionalism while also displaying personality.
- It Looks More Professional
Did you know that 95% of malware is distributed via email? It's true and with that being said, a cold unfamiliar email is more likely to end up in the recipients trash folder. Taking extra care in how your email messages are viewed and received brings you one step closer to nailing the sale. "Signatures demonstrate that you took the time and effort to provide useful contact information and links to the recipient. Most crucially, they can confirm your identity based on the information you’ve provided, greatly increasing the likelihood of a successful follow-up."
Who knew the signature on your business email was so important! Check out the link above for even more details on this topic. And before you go, what does your email signature look like?
