Hello, hello! It's great to have you here! If you're new to the Community, welcome, there's lots to see and do! If you're a long time friend and member, we sure do appreciate you! I'm feeling grateful today, which isn't a bad thing, but let's talk about small business things, shall we? I recently read an article from a site called brit.co that talked about red flags to avoid when starting your business. It's always a good to learn for other people's experiences who have been there, so let's take a look...
Mismatched Payment Details
So you just started a business and accept PayPal payments, but you're using your roommates PayPal email address, something like c00lchick93@hotmail. Hmm maybe not the best look. The post mentions making sure your payment details match up and you may be wondering why that's a big deal. It not only makes everything look and feel more cohesive, it also helps avoid chargebacks because your customers will recognize the company name and charge from your business! Makes sense.
Unbranded or Unprofessional Email Address
Similar to the point mentioned above, customers tend to think a professional email address that matches your domain makes your business more trustworthy. "One study found that 75 percent of ecommerce customers thought a domain-based email that matched a website was a "very important factor" when it came to trusting an online small business."
Not Using Contracts
Contracts are legal binding documents that detail what you and your client can expect. Using contracts protects both you and your customers and can be especially helpful for service providers such as photographers and caterers. "A good contract will be fair to both sides and answer the obvious who, what, where, and when of the project. Additionally, a contract needs to cover what to expect when the unexpected happens."
Saying "I'm 'Just' a ____"
Don't discredit yourself! You worked hard to be where you are and deserve the respect and recognition that comes along with it! "Don't use qualifiers, disclaimers, and other limiting language when you're describing your business, product, or offer (especially when you're pitching, and spoiler alert — you should always be pitching!)."
This is a great list of things to avoid regarding a business startup. What would you add? Maybe you learned a valuable lesson in this area. Let's hear it! Have an awesome day and stay safe out there!