Good afternoon Community! Do you know how realtors often say, "Location, location, location!"? The equivalent to that in the small business realm would be, "Network, network, network!" Today I want to share an article posted on entrpreneur.com that cover several ways to become a better networkers any why it's important to your business.
Always add value first
What does it mean to add value to a business relationship? This means connecting with people in a way that provides help or guidance. There are several easy ways to do this, such as: sending a related article, sharing a shortcut or tool to make their work easier, introducing your contact to another who has similar interests.
Make it all about the other person
Connecting with others at functions is an excellent way to build your network. Sometimes, more often than not, the person's favorite topic is themselves. Everyone likes to share their business, and that's understandable! The article outlines one way to strengthen network ties is to make the other person feel special by using the words, "Tell me about..."; "Tell me about your business" "Tell me about your challenges" "Tell me about achievements"
Follow up with the people you meet
Following up is a simple yet effective technique to be a great networker. This can be as simple as a like or follow on the person's page, or a quick message or email saying how nice it was to meet them and chat business. Let them know if you're available if their every interested in meeting up or collaborating in the future.
End the meeting with a question
The writer here mentions they've had hundreds of business meetings and one in particular that sticks out in their mind was when the individual asked, "Thank you for your time. What other ways can I help you with your business? I’m here to assist in any way I can." Asking a question like this makes you memorable and shows you care.
To sum it up, adding value and offering help without expecting anything in return will result in a powerful network. "That’s the art of networking, and it’s so important in business because collectively, your network's minds and contacts will move your success needle way more than you can on your own." What are your networking techniques? How do you add value to business relationships while making a lasting impression? Let's talk in the comments!
