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Content Leader

The Landing Page

Happy Friday ladies and gentlemen. Welcome back to another topic here in the Business Discussion space. Today I'm stopping by to share an article from that shares a few examples of great landing pages.
What it is
If you're like me, you may be wondering, "What exactly is a landing page?" A landing page is a web page that persuades users to take a specific action. A visitor lands on a landing page when they click a header or link from search results, a home page, an email or an ad from social media. A landing page aims to capture leads, promote a product or service or encourage a specific action such as getting a quote, downloading a guide, signing up or making a purchase.
Why it's important
You need a landing page to introduce your brand and value to target customers by showing them how your offerings will benefit them. In addition, landing pages help you capture visitor information, provide a focused and optimized visitor experience and thus help improve your conversion rate.
Tips for creating a great landing page:
  • Use engaging headlines and well-crafted copy
  • Include visuals that emphasize your value
  • Write a compelling call to action (CTA)
  • Optimize for organic search
  • Make your page responsive


This post certainly made me realize how important a great landing page is. Check out the full article in the link above for even more details on this subject. And be sure to drop your thoughts below!

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