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Level 6

"You have to understand your customers’ root need...

...and how accomplishing it enables them to achieve their objectives. A customer is basically buying an outcome, not a service. Understand what that outcome is and deliver it, and you’ll be successful (and so will they).” -- Todd Eby, founder of SuccessHacker.

 

Like Todd’s ideas about how to get customers? Read more from him and other QB Community members like you right here: Getting Customers: Is Your Business Customer-Ready? A Checklist for Success.

2 Comments
Level 7

"You have to understand your customers’ root need...

I love the mindset of "outcome not a service." Thank you Todd!

Level 5

"You have to understand your customers’ root need...

This quote underscroes an important distinction between securing a one-time customer and a long-term client. Thanks for sharing.

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