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ShanaNiederman
Level 6
posted
‎September 13, 2017 11:50 AM
last updated ‎September 13, 2017 11:50 AM

"You have to understand your customers’ root need...

...and how accomplishing it enables them to achieve their objectives. A customer is basically buying an outcome, not a service. Understand what that outcome is and deliver it, and you’ll be successful (and so will they).” -- Todd Eby, founder of SuccessHacker.

 

Like Todd’s ideas about how to get customers? Read more from him and other QB Community members like you right here: Getting Customers: Is Your Business Customer-Ready? A Checklist for Success.

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2 Comments
AudreyPratt
Level 7
‎September 13, 2017 12:14 PM

"You have to understand your customers’ root need...

I love the mindset of "outcome not a service." Thank you Todd!

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WillowOlder
Level 5
‎September 13, 2017 12:24 PM

"You have to understand your customers’ root need...

This quote underscroes an important distinction between securing a one-time customer and a long-term client. Thanks for sharing.

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