You're not doing it right, then. You need to target more specifically to your area with your Facebook ads. When boosting a post on your businesses FB Page, you can select the geographical range, age group and gender of the people more likely to see your ad. I highly recommend you choose the audience titled, "people who like your page, and their friends" for a few ads. If Joe sees his friend Karen likes your page, you've already gained their trust, and their more likely to choose you over a competitor. Let your ad run for a few weeks, update it, and keep your page relevant. IMO Video ads tend to work a lot better and you can make them yourself for free! Just use power-point to create a captivating slideshow, and you can add free music offered by Facebook or from YouTube, then export it as an mp4 video. I've gotten several clients from Facebook ads. Don't get discouraged if you don't receive many leads immediately. You can't put a price on brand recognition. The more people to see your logo, slogan or ad, the more people associate it with their needs and even if it's not today, tomorrow next month or next year, when they need what you offer, you'll be one of the first businesses they think of.
... View more