I think telling our story helps us. We are lucky to be in the middle of downtown Fort Wayne, in an old historic home, and the area is in the process of being re-invented and repurposed. We are part of a community of 24 individual shops..all of which are in other historic homes or historic commercial structures. We support each other and have formed an association called the West End Shops. We share this story on Facebook and have printed materials with a map of all the shops, that we all pass out in our stores. Our goal is to make our little area a shopping destination and a fun shopping experience for the entire family or just a ladies adventure. Here is our link to our facebook page. www.facebook.com/smileysjoyfortwayne
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We have a retail store with products that we sell. I can say that Facebook has been huge for us...because we post these new products as they arrive in our store. I am talking about posting pictures 2-3 times daily. We typically boost 2-3 ads per week and spend around $150-$250 per month on facebook advertising. We have had huge success...but it takes time to build this. In 3 years of consistently advertising in a 50 mile radius we now have almost 10,000 page followers. We do not sell anything online...but only in store. People come into our store everyday purchasing the products that we show on our boosts or just on what we post. You have to be consistent...and putting things on instagram also helps.
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