Understanding Google Local Search
Local Google search results are based primarily on relevance, prominence, and distance. These three factors will have a significant impact on your local business ranking.
Local search rankings will favour businesses that have relevant, complete, and accurate information. This makes the small business easier to match with their corresponding queries. Use the attributes below in order to stay relevant:
- Physical address of brick and mortar store
- Business phone number
As you can imagine, distance will consider how far each search result is from the location used in the search bar. Prominence is the measure for how well a business is known and based on Google’s crawled information about a business. This includes links, articles, directories, and other information across the web, including the Google My Business page.
Businesses can upload their information, including name, address and phone number, to the My Business listing to make it easier for the search engine to identify. Ensuring a complete Google My Business listing should be one of the first steps in your local SEO strategy.