How to Get Backlinks?
Understanding and building your link strategy is just the beginning of the process of great SEO rankings. It is important to put yourself in a good position to attract authoritative backlinks from third-party websites. There are a few ways to do this, including:
Create linkable content: Linkable content refers to content that is informative, well researched, and topics that are highly searchable. It is important to study your audience, research your competitors, and determine what topics will have the most value.
Include internal and external links: As previously mentioned, including internal and external links will help search engines crawl your content easier. Internal linking can help your audience navigate through your website, and easily access relevant information. This means external sites will be able to find your content easier when they search for relevant content that they can link to.
Write for guest blogs: A good way to build your backlinks is to reach out to related publications and offer to write a guest blog post on their site. Hone in on your expertise and offer to provide your services to a popular blog and include links to your website.
Work with influencers: Instead of doing the writing yourself, you can reach out to influencers and offer them a discount on your product in return for a social media post or a post on their blog.
Skyscraper technique: This technique is sort of like a cold-call sales tactic, but updated for the 21st Century. When using the skyscraper technique you first find popular content that has been linked to other websites, then create a better version of the content for your website. Once this is done, promote your content to relevant people to let them know it exists. This will lead to those contacts sharing it on their social media or even linking to content published on your site.
Search your brand: A quick search of your brand will give you insight into who is linking to your website. If there are sites that have broken links, you can reach out and suggest your brand to them instead. Or if you find that there are websites that mention your company and don’t link to you, you can politely ask them to link to your website.
Building backlinks can help you improve your business’s brand authority and improve traffic to your business site. Just like you need the right tools to help you with this SEO strategy, so too does your business need the tools to manage your finances. Consider using QuickBooks Online to build and manage your business finances. Try it for free today.