In an SMS campaign, sales and promotions are among the most common messages that companies send. These campaigns are a powerful strategy to get information out to your target since a majority of the population has a phone they are regularly checking throughout the day.
SMS messages and campaigns receive a 45% response rate from customers! This comes as no surprise because text messages create a feeling of time sensitivity. In other words, SMS campaigns inform people about a limited time to take action, and if anyone wants to take advantage of the offer, they act quickly. There’s no other marketing channel that creates such a strong feeling of urgency.
95% of texts are read within three min, whereas emails or regular mail could potentially never be opened. Something about seeing a ‘1’ next to the envelope icon on our phones makes us need to open it and see what’s inside; because of this, you can actually use text messages to point to other aspects of your campaign.
For example, sending a text message to remind people to check the Facebook page or check out the new YouTube video can be just as powerful. In addition, implementing SMS marketing in your campaign can help you boost the visibility of other mediums, including your small business site as a whole.