E-commerce Trends

E-commerce businesses, aka online shopping, are more popular than ever these days. Even if you have a brick and mortar store-front, chances are you have a website as well to make purchasing even easier for your customers. If that's true for you, I found an article posted on the QuickBooks Resource Center page that I believe you'll find interesting. Here are a few e-commerce trends for 2022...

Increased use of voice assistants
Siri and Alexa have become helpful friends in our homes, but they can also help out in the business realm. One big pro to using voice assistants is the ability to reach visually impaired customers. "Integrating voice search strategies, like voice-assisted bots, into your business structure can help you modernize your efforts and stay ahead of your competitors."

Added personalization to products and marketing
Most consumers want to feel seen, heard, and understood. As a business, your way to do that is to personalize your customer's experience with your company and products offered to them. Anticipating potential buyers' wants and needs is one of the most important things you can be doing. "Consider implementing personalized recommendations into your business strategy, and be sure to observe privacy laws."

Strengthened consumer privacy preferences
To further the personalized experience for your customers, making sure they're privacy is protected should be a top priority. "You can provide a personalized experience while also protecting customers’ privacy by requesting permission or feedback. "

Increase in sustainable and eco-friendly efforts
Healthier work environment, increased employee retention, better investment and financial opportunities, reduced costs and increased productivity, those all sounds like great things for an e-commerce business. Not only are they great, they're real benefits of becoming a greener company. "An increasing number of customers are drawn to companies that take eco-friendly initiatives. For example, your brand can educate customers by telling them their carbon offset upon purchase."

Mobile commerce
Everybody is on the go seemingly all the time. While most of stay busy, we also find time to check our social media. So, why not shop and scroll at the same time. Many social media platforms now offer shops for small businesses to post their products and their followers then turn into customers. "This can be a great way of encouraging your social followers to convert and become customers, helping drive sales for your product or service."

These are just a few of the growing trends for e-commerce sales. Take a look at the full article linked above for additional insight. What practices have you implemented in your business that is boosting sales and growth? Let's talk about it in the comments!