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Hello QuickBooks Community! I have a question for you. What does personal branding mean to you? Well, according to this article in Firm of the Future, personal branding is described as the “intentional efforts to define and promote what you stand for as a person”. When you view it this way, personal branding becomes an exploration and expression of how you view yourself, your work, and your profession. I’m here to share a roadmap that can show accountants and tax professionals how to focus on personal branding to help scale their firm quickly.These are the steps:
Step 1: Identify your audience
Step 2: Articulate your unique perspective
Step 3: Pick a theme to champion
Step 4: Spread your ideas, one channel at a time
The key takeaway is to start small and grow later. The important focus here, according to this article, is working towards building a brand that reflects your personality and beliefs. Make sure to check out the full article with all the steps in detail here. See you next time!
