Personalization in the Digital Market

Hi friends, and happy Friday! I've returned to the Business Discussion board to talk about a popular business topic - marketing. As we're all still living in the age of Covid, there are many businesses that have moved to working solely online. With that, marketing has turned digital which can make the desire to be more personal even more difficult. This article published on entrepreneur.com features a few helpful ways to be more personal when it comes to digital marketing.

Create Targeted Marketing
Just reading this point title made me think of the QuickBooks Community itself. The vast majority of Community members are small business owners and accountants. That's why we focus on small business related topics to spark conversations. Reading further into the article, targeted content delivered to a specific audience at the correct time can make a big difference in customer conversion.

Personalize Based on Referral Source
"A referral source is the method by which a visitor arrives at your ecommerce store. Establish relevance and trust by personalizing landing pages based on referral source." They clicked your ad for a reason and want to see more and related content. Taking key info from the ad your customer (or potential customer) clicked on and sharing it on their landing page when they reach your site is another way to show them you've took the time to tailor their experience.

Personalize Your Site's Pop-ups
Using pop-ups to relay info to your customers while they're visiting your site is a great way to grab their attention. In addition to grabbing attention, pop-ups often offer an incentive for website visitors to make a purchase. Remember that keeping all of the communication relevant to your customer's interests shows them you offer exactly what they're looking for.

Make Use of Location Data
Similar to real estate, "location location location" is important in marketing as well. This is especially important when it comes to marketing your brick-and mortar store. "By using geography-based targeting, you will be able to customize your message to the people who are most likely to welcome your offer." After asking for permission to view your customer's location, you can then offer regional specific deals.

I hope you'll keep these points in mind when it comes time to revamp your digital marketing tactics, specifically with the intention to make them more personalized. How are you connecting with your customers and making things more personal for them? We'd love to hear from you. Have a safe and wonderful weekend!