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Hello Community! As you may relate, many small businesses rely on the cash flow that comes in during the holiday season to help support them throughout the year. To maximize this cash flow, businesses must start preparing with ample time. However, November and December aren’t the only time of year for this, on the contrary, this must be a year-round activity. If you don’t know where to start, no worries, I pulled out 10 tips from this article in the QuickBooks Blog that will help you get started and do just that. Let’s take a look:
1. Use a holiday sales calendar
2. Craft a holiday season sales plan
3. Build your holiday marketing strategies
4. Include holiday spirit in your site design
5. Optimize your e-commerce store for traffic
6. Make your site easy to navigate
7. Streamline the checkout process
8. Create a flexible return policy
9. Allocate time for customer support
10. Plan for e-commerce seasonality
Having a proper e-commerce strategy during the holiday season will help you keep those customers coming back throughout the year! To learn more about how you can implement each of these strategies, make sure to check out the full article here for more information.
