Hello, Community! I hope you're doing well and ready for a great weekend. Before you leave for the day, I wanted to share an article from
inc.com that talks about making your brand AI visible. Let's take a look at it...
SEO (Search Engine Optimization) hasn’t disappeared, but AI visibility is now the new layer of discovery. Here are five strategies to make sure your brand shows up in AI‑generated answers.
1. Write citation-ready content blocks
You want your content to be fact-dense and modular, meaning you’re prioritizing definitions and quick comparisons. Adding or converting to step-by-step guides and decision helpers gets your content noticed. You’re outlining how your audience can decide between their choices.
2. Strengthen your entity signals
AI models need to understand who your brand is. Align your brand name consistently online by using similar descriptions and categories when highlighting products or services and founders. You can build an entity hub page with an about section discussing your brand’s positioning or unique value proposition. Include key facts, milestones, and data that back up your claims.
3. Earn third-party validation that AI systems like to cite
PR isn’t just awareness anymore. It’s about training and corroborating data. Your focus should shift toward getting reputable mentions. Secure guest spots on podcasts that produce transcripts. Pitch feature stories to industry pubs and get listed in credible online directories.
4. Update your content for AI overviews’ behavior
You want to aim beyond keywords and rework your top pages around intent clusters. Think categories like “what this is,” “how it works,” “viable alternatives,” and “cost comparisons.”
5. Measure AI visibility like a business KPI
Like SEO, you need to measure AI visibility. While it’s more challenging because Search Console doesn’t quite isolate AI overview impressions, you can blend AI visibility metrics with existing reports.
It's always good to learn about new ways to make your brand recognizable. Check out the full article linked above for more info about AI-visibility and a self-audit checklist. How are you making your company more visible to AI? Drop your thoughts in the comments!
