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I have a friend named Khaki. When she started mixing an all-natural skin care product in her kitchen a few years ago, she called it Khaki's Bomb Balm. Catchy, right? But when she expanded, she called her new line of products Face/Food Natural Skincare. I don't know how she came up with the particular name (I always thought "Khaki's Bomb Balm" was pretty awesome) but now that I think of it I should probably ask her!
In the meantime, I'd like to ask you: How did you come up with the name for your business? In your opinion, is it most important for a business name to be catchy? Meaningful? Easy to remember?
In 1993 I was working on completing my degree in graphic design. With a passion for typography, I grabbed the domain name type26.com (26 letters of the alphabet). In 1993 the options for website design were pretty limited, but I taught myself Flash and built a website.
My career path deviated from design over the years. I learned every possible form of marketing possible. As I moved around in different roles, I realized I loved establishing or optimizing roles, departments, or processes. So I decided to start a digital agency.
I always maintained the Type 26 domain, used the email address, so I kept the name; just changed its mission.
The original logo was made up of non-traditional letters: a plus sign, an upside down "d" for the "P" and a reversed "3" for the "E". I refreshed the logo with a new color and tweaks to typography.
