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Two days ago, supermarket shelves throughout the U.S. Northeast were again denuded of milk and bread as residents battened down the hatches for "Four'easter": the fourth nor'easter storm to dump heavy snow on the region in as many weeks.
But you know who really got socked? Our local restaurants and small businesses.
The storm never materialized, and neither did all the potential shoppers and restaurant-goers who might have opened their wallets this past Wednesday but for an increasingly dire series of weather forecasts emanating from every local and social media outlet. Restaurants in particular took a big hit, with receipts down 20%-50% for the day, the Boston Globe reports.
Foot traffic and public get-togethers are fair-weather friends. An overblown weather forecast is more than just an inconvenience - it can actually cost communities money. Just something to think about.
Has your business ever suffered from the "weather hype industrial complex"? What's your strategy for navigating the economic ups and downs of the changing winds?
