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Happy Wednesday! Quick question, what is the history of your business? A brand story gives customers insight into what you're about and shows customers why you do this. This is one of the many strategies of drawing customers in. Have you perfected your story? I have taken the time to jot down a few tips to help you when presenting your story to the world.
Be Transparent and Engaging
There are a few questions you should ask yourself when writing your business story? This should be easy to remember seeing they all start with the letter W.
- Why- Why are you writing this story, and why do you think it's significant?
- When- When did this all start?
- Where- Where is this story taking place?
- Who- Who has contributed a part in this establishment?
- What- What are you trying to achieve, and what failures have you experienced thus far?
Using this will show a sense of direction and focus, where the audience can see the history unfold before them.
Be Real and Truthful
Try not to oversell your story and make it "extra." Customers have a way of knowing when you exaggerate the truth. The goal is to connect your brand emotionally with the customer, so not being authentic can cause them to disengage. If your story is not as "hype," still be vulnerable with your audience. Don't be afraid to let them know the difficulties and hurdles you had to go through. Explain to them how you overcame these obstacles and made the brand you are today.
Try not to oversell your story and make it "extra." Customers have a way of knowing when you exaggerate the truth. The goal is to connect your brand emotionally with the customer, so not being authentic can cause them to disengage. If your story is not as "hype," still be vulnerable with your audience. Don't be afraid to let them know the difficulties and hurdles you had to go through. Explain to them how you overcame these obstacles and made the brand you are today.
Be Consistent
With technology developing each day, we have seen how there are different channels to communicate. Social media has now been one of the best ways to market your business. Therefore, when telling your story, you want to have a uniform message. As we all know, repetition can help us to memorize or get accustomed to, so displaying your business on all platforms and your story will eventually create that brand awareness. If you tell a different story on one of your channels, everyone will see this, which can create confusion. Hence, ensure your message is concise and straightforward to avoid a disorderly brand story.
With technology developing each day, we have seen how there are different channels to communicate. Social media has now been one of the best ways to market your business. Therefore, when telling your story, you want to have a uniform message. As we all know, repetition can help us to memorize or get accustomed to, so displaying your business on all platforms and your story will eventually create that brand awareness. If you tell a different story on one of your channels, everyone will see this, which can create confusion. Hence, ensure your message is concise and straightforward to avoid a disorderly brand story.
So my question to you is, what is stopping you from creating your brand story. If this is another way to connect with customers, why not? For those of you that have your brand story, could you share it with us below? We will love to read them. Until then, be well and be safe, my Community comrades.
