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Happy Wednesday Community! Have you been wanting to change your current social media strategy or simply try something different? If so, then you’re in the right place. Today I want to go over a topic that I came across on my linkedIn this morning: Experimentation when it comes to your social strategy.
This could be a new social media network or feature which you can then determine if it’s effective for your target audience. Experimentation can also reveal faster ways to reach your goals, help you avoid costly mistakes and uncover new information about your audience.
Here are 7 steps to running a social media experiment according to Sprout Social:
- Formulate a hypothesis
- Choose the right type of social media experiment
- Select your metrics and the network you want to test
- Define the duration of the social media experiment
- Select your variables and control
- Conduct the social media experiment
- Analyze and share the results of your experiment
Do you have any advice or thoughts on this topic? If so, please feel free to comment below! For more info on running social experiments, make sure to check out Sprout Social’s full article on this here. Until next time!
