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Happy Wednesday Community! Have you noticed how TikTok has now influenced every other social media platform to create their own version of short form content? Well, I came across this article from Sprout Social the other day on LinkedIn that emphasized that short-form video format is here to stay and worth investing in for the long term. It also shared 8 ways in which you can get more from your short-from video strategy and I wanted to share these with you all. Let’s take a look!
- Start by doing your research
- Don’t be afraid to experiment
- Schedule your videos
- Reuse videos across platforms
- Find the right content mix
- Lean into your community
- Leverage content that humanizes your brand
- Engage, engage, engage!
Investing in short-form content is definitely worth it for the long run. Start getting inspired by scrolling through your social media feeds and seeing what appeals to you! If you’ve already been building out your strategy, please share with us what has been working for you and your team below!
Make sure to check out the full article here and let us know your thoughts on this topic. Until next time
