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Hello community! Happy Wednesday. As you may already be aware, social media is constantly evolving. That’s why it’s even more important today to stay in the know of the latest trends and align them with your brand values all while making sure that you’re entertaining your audience! According to this article from Sprout Social that I came across, “It’s really important you understand that social is now entertainment first”.
So let’s dive into some of the ways that Sprout Social mentions how you can lean into entertainment with your social media content:
- Lead with personality: You want to make sure you’re going beyond having a strong voice and tone as well as put a face to your brand. You can rely on creators as needed.
- Be Real: It’s important to embrace lo-fi and stop showing up perfectly in your content. Humanizing your brand should be at the forefront of your social strategy.
- Optimize for Share-ability: Speak directly to your audience by posting content that connects your brand to their values. this will help you build community!
Definitely take advantage of the power that social media entertainment has when helping you connect with your audience on a deeper level. Building a sense of community helps build brand loyalty and trust with your customers. Now I want to hear from you! Have you started tapping into creating entertainment-based content or is it something you want to learn more about? Feel free to let us know in the comment section below!
Until next time!
