Man looking for keywords for his GoogleAds

A Guide to Google Ads

Google is the world’s most used search engine. In 2019 Google was also the world’s most visited website, with over 62.19 billion visits, boasting 3.5 billion searches a day. That’s over 40,000 search queries every second. With such a large user base, it is no surprise that businesses turn to Google for their advertising needs. […]

Computer set up with Pay Per Click

What is Pay-Per-Click?

PPC, or Pay-Per-Click, is a form of digital media marketing whereby the advertiser pays a fee every time their ad is clicked by a user online. Many businesses have turned to this method of online paid advertising as it allows them to reach all kinds of audiences throughout the internet, driving traffic to their websites. […]

Woman using social media on her phone

Benefits of Social Media Marketing

In the last two decades, social media has forever changed the face of marketing. On any given day of the year, there are over 3.5 billion social media users globally. That’s almost half of the world’s population! With such high engagement online, it is advantageous for businesses to shift some of their marketing efforts and […]

Woman using social media on her phone

What is Social Media Marketing?

Statista asserts that there are over 25.4 million social network users in Canada alone and a social network penetration rate of 67%- making Canada one of the most online connected countries in the world. Industry experts expect this number will rise to 80% of Canadians embracing social media by 2025. This is excellent news for […]

Small business owner going through email marketing list

Benefits of Email Marketing

Emails are one of the earliest forms of communication online. The first electronic messages were sent back in 1965, and since then, the use of emails has grown exponentially. Over a half-century later and emails have become one of the easiest ways to communicate with someone. That’s why email marketing offers so much potential for […]

Small business owner testing email marketing campaign

What is Email Marketing?

The most popular online activity among adult internet users across Canada is checking and sending emails. Research shows that in 2020 alone, over 306 billion emails were sent and received every day. This is good news for businesses that use email marketing strategies to reach target audiences and tap into potential customer bases. Unsure what […]

Co-workers coming up with a marketing plan

How to Create a Marketing Plan

When undertaking marketing for your small business, you will want to ensure a plan is in place to help you reach your goals and objectives. Fleshing out a comprehensive plan makes it easier to reach your marketing objectives when you know what steps and actions are needed to reach them. But what are those steps […]

How to clean up your small business’ social media presence

How do you feel about your business’ social media presence? Is it something you are strategic about? Or are you one of the many business owners who neglect social in favor of “more important” or “more time-sensitive” tasks? If you fall into that latter camp, you aren’t alone. But here’s the thing: Your customers are […]

Sustainability, ‘small’ business, and love of the craft: Earth Day 2019

On the north coast of Cornwall, England—a half-day ride southwest of London along the Great Western Railway—lies Perranporth: population 3,188. There, behind a wrought-iron fence, within a 1,500 square-foot workshop, is Gavin Christman. Whirs, scrapes, and taps surround him. The sounds of his craft. “When I worked at Dyson,” says Gavin, “I used to travel […]

A home inspector inspects a home under construction

How to Market a Home Inspection Business

Learn why it is important for your home inspection business to use effective marketing tactics. Discover four strategies that may assist your company.

Food truck employee hangs promotional sign near city street

Know The Difference Between Promotion and Advertising

Differentiate between advertising and promotion. Advertising communicates a message about a product or service, while promotion is more interactive.

A Store Owner Waits to Open Shop for a Sale as Part of a Pull Promotion Strategy

What are Push & Pull Promotional Strategies?

Learn what a pull promotional strategy is, how to use it, and learn about various pull marketing strategies.

Developers create a subscription-based website for a small business client

How to Set up a Subscription-Based Website

Create a passive recurring revenue stream that pays every month and grows over time with your own subscription-based website. Learn how to come up with a membership site idea, build the website, and market it. Once you start getting subscribers, keep them happy so they stay subscribed.

Customers ordering food at a restaurant accented by candelabra lighting

Understanding Consumer Behaviour: The Four Factors

Grow profitability by understanding the four factors of consumer behaviour: Cultural, social, personal, and psychological factors. The more you know about the behaviour of your target customer, the more you can adjust your marketing to attract them.

Man and a marketing employee studying a sales funnel

The Anatomy of a Sales Funnel: A Guide for New Marketers

Master the parts of the sales funnel to turn prospects into leads and leads into sales. Learn how the funnel works and the process of capturing prospects in the top of your funnel and working them through the until they come out the bottom as closed sales.

Client uses PrettyBird app to book a mobile barber

PrettyBird and StylU Apps Offer Mobile Barbers and Hair and Makeup Artists New Client Access

Learn how hairstylists and makeup artists are using the PrettyBird and StylU apps to increase the number of clients they have and make more money. Whether you want more freedom in your work or you need a part-time gig, these apps can help you.

Man calculating a customer's perceived value

How to Calculate Customer’s Perceived Value

Use a simple metric to make sure you are pricing your products in a logical way. Learn what customer perceived value is and how it is calculated, and see a simple example illustrating the concept.

Man happily driving a car that uses Canadian Tire's products

4 Key Takeaways From Canadian Tire’s Marketing Campaigns

Look at Canadian Tire’s most successful ad campaigns, and find ways to draw those techniques into your marketing efforts. Review the strengths of the company’s We All Play for Canada, House of Innovation, and Tested for Life campaigns. Then, look at the company’s thumb-stopping social media efforts.

Men practicing how to tell a customer they're being refused service

How and When to Refuse Service to a Customer

Learn how to deescalate negative interactions with unruly customers, and understand when and how to refuse service when necessary. Improve your company’s customer service with these tips on asking customers to leave your place of business.

Customer buying convenience goods from a cashier

What Are Convenience Goods?

Learn what convenience goods are, how consumers feel about them, and how they differ from specialty goods. Understanding how customers handle these goods makes marketing them much easier.

Business owner tracking the attach rate for his company

What Is an Attach Rate?

Learn what an attach rate is, and discover how your small business can use this calculation to measure the success of the business and of different marketing and sales strategies.

House cleaner calling to promote herself

Promoting Your House Cleaning Business to Stand Out From the Competition

Learn the steps you can take to make your Canadian house cleaning business clearly stand out from the competition by using smart marketing techniques to present a more professional image.

Apologetic man eager to compensate a client for a mistake his company made

How to Compensate a Client If Your Business Makes a Mistake

Resolve customer service issues by addressing the situation promptly with a sincere apology and a correction that goes beyond expectations to keep customers happy and preserve your reputation.

Canadian social media employees discussing marketing strategies

5 Canadian Companies That Excel at Social Media Marketing

Social media is a great way to promote your business, engage directly with your customers and boost sales. An increasing number of your current and potential Canadian customers have accounts on a number of platforms, especially Generation Y and millennials, yet around half of Canadian businesses are reluctant to exploit this popular medium as part […]

A network marketer conducts a sales pitch to her friends

Network Marketing: The Pros and Cons

If you want to make money in sales without going through the process of finding your own products, network marketing is an alternative. In the network marketing business model, you promote another company’s products and make a commission on the sales you generate. In some cases, you also make a smaller commission on the sales […]

A small business owner using his vehicle to advertise his business

Using Your Vehicle to Advertise Your Small Business

Using your car as a mobile billboard can be a great way to reach new clients. Once you cover the initial investment, it's a low-cost marketing technique. Here's a closer look at the logistics and how to make the most of this type of marketing. Options There are three main options for advertising your business [...]

Home care worker breaks to review her client's daily checklist

How to Market Your Home Care Business

Boost business with these easy yet effective promotional techniques that will help you to better understand how to market a home care business.

Accountant holding laptop pointing finger discusses how to perform a market segmentation

Industry Analysis: Performing Market Segmentation

Market segmentation is the strategy of targeting different consumer segments based on common characteristics, such as location or gender.

A man demonstrating how to make a perfect elevator pitch

7 Elements of a Perfect Elevator Pitch

What do you do? What do you sell? An elevator pitch means you’re always ready to answer those questions. Get tips for pitching to clients and investors.

A dog excited to go on a walk runs through a business

How to Market Your Dog Walking Business Effectively

Learn how to market your dog walking business effectively with these simple and budget-friendly ideas.

Business professional presents on utility marketing while holding briefcase at photo shoot

The Four Components of the Utility Marketing Model

Understanding the four components of the utility marketing can help you more effectively market your small business’s goods or services.

Professional in real estate office discusses marketing strategies while wearing suit

Understanding the 4 P’s of Marketing

Understand the 4 P’s of marketing and the interrelationships among the four marketing elements to develop an integrated marketing approach.

Young entrepreneur poses for photo to develop branding in record store

8 Tips to Make Your Brand Appeal to a Younger Audience

Want to appeal to a younger demographic? Check out these eight tips on how to appeal to millennials and even younger consumers.

Man in business office reviews financial statements on tablet sitting at table near client folders

Common External Users of Financial Statements

Understand who the common external users of financial statements are, how they use them, and why it is important to have correct and appropriate information.

A business man projects professionalism and success

Image Is Everything: How to Project Professionalism and Success

Learn the basics about how to produce and maintain an image of professionalism and success in the workplace.

Piece of finished artwork in gallery ready for Etsy photo shoot

How To Create A Coupon Code In Etsy

Etsy lets its shop owners to create three types of Etsy coupon codes: percent discounts, free shipping or fixed dollar amount discounts. To create a coupon code in Etsy, take the following steps: Log into your Etsy account. Click the icon for your shop at the top of the screen, click on Promote, and then […]

A Team Brainstorming and Applying Swot Analysis to Improve Their Small Business

Small Business Terms: SWOT Analysis

SWOT analysis is a report generated by a business to evaluate its strengths, weaknesses, opportunities, and threats. The results are used to provide direction, implement strategic planning, and evaluate future financial budgets. In addition, the analysis can be used as a risk mitigation tool as threats can be minimized as weaknesses are addressed. Strengths and […]