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Community Backer **
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

This is extremely helpful! I have been thinking of hosting a free tax information class regarding the new tax reforms. However, I didn't think anyone would attend. That big four letter word is lurking -FEAR. This read was exactly what I needed to put things in motion!

Experienced Member
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

This is a fantastic article rich with great advice. +1

Active Member
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

lol that's funny. You can't get customers advertising on Facebook. I've done it multiple times and spent hundreds of dollars. You ONLY EVER get likes on your post. Never ever will you get a customer from Facebook advertising. Most people that like your posts are in different countries with chinese characters as their name but their profile indicates they're local. That's because it's a fake profile. Someone in China pretending to live close to you.

Community Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

@personaltouch wrote:

lol that's funny. You can't get customers advertising on Facebook. I've done it multiple times and spent hundreds of dollars. You ONLY EVER get likes on your post. Never ever will you get a customer from Facebook advertising. Most people that like your posts are in different countries with chinese characters as their name but their profile indicates they're local. That's because it's a fake profile. Someone in China pretending to live close to you.


 

@personaltouch thanks for weighing in! I too have spent $$ on boosting FB posts that never seemed to do much for my business. Do you think social media marketing may be more effective in some sectors compared to others? If Facebook isn't delivering customers for you, are there any other social media platforms that do convert for you? Where are you currently putting your marketing dollars and how is that going?

Community Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

@Copley_Broer wrote:

This is a fantastic article rich with great advice. +1


 

Hi @Copley_Broer - thanks for commenting! Which points did you find most helpful? Have you implemented any of these tips in your business and, if so, what's been your experience?

Established Community Backer ***
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

@personaltouch

 

Too true, paying for social media advertising does not work well at all most of the time.

 

I found that even though our store has a large (for this remote area) following, and a lot of shares and likes, it has less than a 5% effect on sales (number of sales not value of sales), (my home grown survey metrics). New customer acquisition is less than one percent. And it appears to rarely cause those who are normally repeat customers to increase their visits.


Announcing a sale does not mean much, announcing a clearance sale up to 80% off is a little better. Strangely enough, announcing either one of those sales as a limited 2 hour window after normal closing time for online FB followers only- works like a customer pied piper.


What makes it really funny is people who come in, make a purchase and confide in us that they do not follow FB but heard about it from a friend ...... they feel so special having put one over on us! People are so strange in their perception of special.


But if you were offering services of some type that was more of a one on one relationship I can see that working better.

Community Explorer **
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

It's going to be difficult to see any direct ROI on your social media advertising, much less your efforts; however, if done correctly Facebook advertising can be extremely effective (and efficient!) @EmilyCowan - that little "Boost" button on your FB biz page was a great move on FB's part to make money..."Just push this one button and voila! You're advertising on social media like everyone says to do!" ...except you're not. "Boosting" a post (in a broad sense) is like Googling "white shirt" and hoping the exact v-neck, womens, pocket-T, size Medium pops up. It MAY, but you're going to get a lot of other white shirts that you don't want. BUT, if you were to put a little strategy behind your search, say "white shirt, cotton, v neck, women's, medium, pocket" your results will be more meaningful to you - meaning, you'll be more likely to find what you're looking for. The same can be said for FB ad campaigns: if you run an actual campaign, with a clear objective, one that includes a thought-out strategy/plan, creative and testing you have a better chance at connecting with more meaningful customers (people who are more likely to buy from you). I've also used FB paid and nonpaid across various sectors/industries and really haven't come across one that it doesn't work for to some effect. The great thing about social media is you can sell toilet paper and as long as your strategy is targetted and your content is relevant anyone can be a hero in that space! 

Community Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

Hey @hilkemp - a warm welcome to QB Community and thank you for that thoughtful response!

 

Agreed, Facebook's "boost" function does not a marketing strategy make. Social media is a strange animal in that, unlike traditional media like print, radio, and TV, the entire experience is engineered to encourage and reward messaging from friends. When you boost a post, the message reads as coming from Facebook, not you the seller. We may market our products to a target audience based on age, interests, what-have-you, but in my experience social media audience tends to be far more wary of who is doing the messaging - "Who are you? Do I know you? Why should I care what you have to say?" - because they've been trained to do so.

 

I've also tried boosting posts not to sell products or services but to get more page likes, to build a self-selected audience that may be more receptive to marketing messaging from me. What do you think? Potentially successful strategy or just throwing good money after bad?

Momentum to $1 Million Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

@hilkemp, as I was reading through the posts, I was waiting for someone to respond exactly the way you did! I agree 100%. Strategic FB ad campaigns have allowed me to engage over 5 figures in new clients. There is absolutely a science behind it (and yes, boosting posts are a waste of money @EmilyCowan - been there, done that), and if done properly, can yield EXPONENTIAL results! 

 

@hilkemp, you should join us in the Momentum to $1 Million group here in the QB Community! Just click here and then the green JOIN button and you're in! It's all about scaling a service business to a million or more... See you there? J. 

Active Member
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

You're not doing it right, then. You need to target more specifically to your area with your Facebook ads.  When boosting a post on your businesses FB Page, you can select the geographical range, age group and gender of the people more likely to see your ad.  I highly recommend you choose the audience titled, "people who like your page, and their friends" for a few ads. If Joe sees his friend Karen likes your page, you've already gained their trust, and their more likely to choose you over a competitor.  Let your ad run for a few weeks, update it, and keep your page relevant.   IMO Video ads tend to work a lot better and you can make them yourself for free! Just use power-point to create a captivating slideshow, and you can add free music offered by Facebook or from YouTube, then export it as an mp4 video.  I've gotten several clients from Facebook ads.  Don't get discouraged if you don't receive many leads immediately. You can't put a price on brand recognition. The more people to see your logo, slogan or ad, the more people associate it with their needs and even if it's not today, tomorrow next month or next year, when they need what you offer, you'll be one of the first businesses they think of.

Community Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

Hey @JohnP - welcome to QB Community and thanks for weighing in! It sounds like you've netted some positive results from sponsored Facebook posts. That's awesome Smiley Happy

 

I'm curious: Do you think some small businesses are better positioned than others to benefit from this type of social media play, or is "meh" return on investment usually the fault of so-so visuals and/or poorly targeted messaging? 

 

Are you advertising on Facebook exclusively or are you leveraging other platforms as well? 

Established Member
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

This was super awesome. We own a wedding venue in Atlanta Georgia and our Wedding Planners plan destination weddings worldwide.  We receive a lot of referrals but the light bulb just went off - that we should capitalize on this... perfect!! We will send follow up thank you cards and start sending 2019 logo items as a thank you and offer an incentive for referrals ...love this.

Community Host
Re: Getting Customers: Four Marketing Tactics to Help Your Customer Base Soar

Hey @Weddingsandmore - a very warm welcome to QB Community. That's an awesome pic!

 

I'd love to hear more about your business. It's cool that you're able to offer a venue for local weddings as well as destination event planning. That sounds like a quite an operation! Are you currently relying on referrals only or are there other marketing strategies in the mix (social, advertising, etc.)? What's working for you right now?