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Hi there, @spstarks.
Welcome to the Community. Most reasons why W-2 will not populate in the Excel file is if your payroll tax table isn't updated.
Let's first check to see if this is the cause. Then, update your payroll tax table to make sure you're it populates on the Excel and e-file it. Here's how:
Once confirmed that it isn't updated, follow the steps to download the latest payroll tax table in this help article: Get the latest payroll tax table update.
You can also update the payroll tax table automatically by turning on the automatic updates in QuickBooks.
Once done, you're should be able to see the Welcome window with its instruction and lets you continue creating W-2.
For your future reference. Read through: E-file Federal W-2 Forms. It will guide you on how you can file your payroll forms electronically in QuickBooks.
Keep me posted if you need more help with the process. We're always around here to help you more.
What happens when you try to use the Excel feature? Do you get an error message? Something else?