What is EMV?1


 EMV is a new US credit card payment standard meant to make credit transactions more secure.  "EMV" stands for Europay, MasterCard, and Visa - the developers of this standard






A more secure card

EMV cards feature "smart chips," which encrypt data for every sale, making card transactions more secure.



A new payment experience

EMV cards are designed to be inserted into the reader and remain in place throughout the entire transaction.



Get Ready

By October 1, 2015, all credit card companies are expected to make the transition to chip enabled cards.




Click here to see the results of Intuit's recent research report, "Small Business Adoption of EMV Technology."

Why do I need to switch to EMV?


If your customers use a chip enabled card and you do not have an EMV reader, you may be liable for certain costs from counterfeit or stolen cards during card present transactions


The table below explains the EMV liability shift.



*For QuickBooks Payment customers, Intuit will cover EMV fraud liability until further notice


Credit card companies are all transitioning to chip enabled cards. Switching to an EMV reader may help reduce your liability for costs associated with certain types of credit card fraud.

Be Ready for EMV


Pre-order your QuickBooks mobile EMV card reader today


  • Reads both EMV chips and magnetic stripe cards
  • Works with Apple and Android devices
  • Works with your existing GoPayment app and fits in your pocket




Need more help with the switch to EMV?

Frequently Asked Questions

Is Intuit planning on supporting the shift to EMV standards?

Yes, Intuit is working with its partners to offer EMV-ready versions of its QuickBooks Payments mobile, desktop and point of sale solutions, which work with QuickBooks GoPayment, QuickBooks Desktop (Pro, Premier) 2016, QuickBooks Enterprise 2016, QuickBooks Online, and QuickBooks Point of Sale Desktop 12.0.

Where can I order Intuit's EMV-ready payments solutions?

You can pre-order the QuickBooks Mobile EMV Card Reader here. For all pre-orders, you will not be charged until the device is ready to ship.

Will I be liable for losses related to the EMV liability shift starting October 1?

Recognizing that industry transitions take time, Intuit will cover our QuickBooks Payments customers’ losses related to the EMV liability shift to allow everyone more time to transition. If you are a QuickBooks Payments customer and unknowingly accept a counterfeit EMV card using your magnetic stripe reader, Intuit will assume your liability for the fraud until further notice. For further details around Intuit’s extended liability shift, please refer to the liability chart above.

What happens after next?

If you are a QuickBooks Payments customer, we will notify you with more information on our EMV-ready payments solutions, to allow you enough time to purchase EMV-ready versions of the solutions that are right for your business and let you know when you will be responsible for losses related to counterfeit or stolen EMV chip cards.

Do I need to worry about EMV if I do not accept credit card payments in person?

If you only key in credit card data instead of swiping cards, you will not be affected by the EMV liability shift, but you should always be aware of the ways to prevent fraud when processing online or phone transactions. More information is available here

Where should I go if I have more questions?

You may visit Intuit’s online support center for additional resources and detailed information.

Important pricing terms, offer details, and disclosures
  1. EMV is a registered trademark of EMVCo LLC in the United States and other countries.
  2. QuickBooks Online Simple Start includes 1 user license. QuickBooks Online Essentials includes 3 user licenses. QuickBooks Online Plus includes 5 user licenses.
  3. Online services vary by participating financial institutions or other parties and may be subject to application approval, additional terms, conditions, and fees.