QuickBooks vs. Zoho Books: Which is best for your business in 2025?

Compare the features, pricing plans, and add-ons available with both QuickBooks and Zoho Books to find the best accounting solution for your business.

QuickBooks business overview dashboard: Track your company's performance with key metrics and insights in one convenient view.

28 years experience

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use QuickBooks globally

Zoho Books vs QuickBooksQuickBooks overviewZoho overviewHow QuickBooks worksQuickBooks OnlineFrequently asked questions

QuickBooks vs Zoho Books

QuickBooks logo

Zoho logo

Plan Overview

Pricing

(per company file/EIN)

Simple Start: $35/mo,

Essentials: $65/mo,

Plus: $99/mo,

Advanced: $235/mo

Free: $0/mo,

Standard: $15/mo,

Professional: $40/mo,

Premium: $60/mo

User Limits

Simple Start: 1,

Essentials: 3,

Plus: 5,

Advanced: 25

Free: 1 user + 1 accountant,

Standard: 3,

Professional: 5,

Premium: 10

Live Support

(phone, live chat, help articles, how-to videos)

yes checkmark

yes yellow checkmark Free: Email support; Standard, Professional, and Premium: Email, voice, and chat support

Accounting and Reporting

General Accounting 


(chart of accounts, journal entries, financial statements, sales tax)

yes checkmark

yes checkmark Limited sales tax tracking in free version

Bank Reconciling

(connect bank feeds, categorize, match transactions)

yes checkmark

yes checkmark

Accounts Receivable

(customer portal, estimates, invoices, recurring invoices)

yes checkmark

yes checkmark

Accounts Payable

(vendor portal, purchase orders, expenses, bills, recurring bills)

yes checkmark

yes checkmark

Financial Planning

(cash flow projector,forecasting, budgets, custom formulas)

yes yellow checkmark budgets require Plus

forecasting available with Advanced

no x mark

Industry Specific

Inventory Management

(track products, add markups, view QTY on hand, etc)

yes checkmark requires Plus

yes checkmark requires Advanced Inventory Control

Project management

(tag income/expenses to a specific job)

yes checkmark requires Plus

yes checkmark requires Professional

E-Commerce Management

(connect to Shopify, eBay, and Etsy)

Simple Start: 1 connection, Essentials: 3 connections,

Plus: All connections

yes yellow checkmark requires integration with Zoho Commerce

Ecosystem Add-Ons (extra cost)

Payroll + Time

(manage W2 & 1099, track time, generate paychecks, and calculate payroll tax)

yes checkmark

no x mark

Accept Payments

(take credit card or ACH payments via invoice or card reader)

yes checkmark

yes yellow checkmark no card reader option

Pay Bills

(send ACH payments to vendors or contractors)

yes checkmark

yes checkmark

Live Bookkeeping


(expert support, book cleanup, plus a full-service option if you want everything managed for you)

yes checkmark

no x mark

Live Tax Assistance

(Move from books to taxes, and file your return with unlimited expert help)

yes checkmark

no x mark

Banking and Capital


(open a business banking account or apply for a business loan)

yes checkmark

no x mark

Pricing reflects costs as of December 11, 2024. Total cost per year is calculated by adding all the features that require additional fees. Pricing may vary subject to discounted introductory rates. Pricing and feature list accurate as per Zoho website on December 11, 2024.

An illustration showing a mobile phone displaying the QuickBooks app Quick Action buttons. Behind the mobile phone is an open laptop displaying the QuickBooks Online business overview dashboard.

QuickBooks vs. Zoho Books: Comparison Overview 2025 

QuickBooks and Zoho Books are both popular accounting software options for small businesses. Below, we break down the features, benefits, and pricing of both to help you choose the best platform for your business and budget.

QuickBooks overview

QuickBooks is the leading accounting software for small businesses, designed to simplify financial management and empower growth. With a user-friendly interface and a rich suite of tools, QuickBooks streamlines tasks like invoicing, expense tracking, and reporting, giving you a clear picture of your financial health. From automating payments to managing payroll, QuickBooks offers a scalable solution that can adapt to your business needs.

Plans & pricing

1
Select plan
2
(optional)
3
Checkout

Simple Start

$35
$1750/mo
Save 50% for 3 months*
Intuit Assist
Eliminate tedious tasks and personalize client communications with AI-powered automations.

Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster¹
Eliminate tedious tasks and personalize client communications with AI-powered automations. Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster.
NEW
Automate tasks, get paid faster1
Expert Assisted
*Connect with Live experts when you need it. They can provide setup help and bookkeeping guidance in QuickBooks, so you can stay organized and run your business with confidence. Free for 30 days. No auto-renew.
Try expert help FREE for 30 days*
Expert Tax
Save time and effort by seamlessly moving from books to taxes, then prepare your current tax year return with unlimited expert help to get every credit you deserve. Access live tax experts powered by TurboTax. Costs vary by entity type. Subject to eligibility.
Access expert tax help
Income and expenses
Securely import transactions and organize your finances automatically.
Banking with 3.00% APY
Every dollar put away in savings envelopes earns you interest at over 40x the U.S. average.
Bookkeeping automation
Automate bookkeeping to cut down on tedious tasks and get more time to focus on your business.
Invoice and payments
Accept credit cards and bank transfers in the invoice with QuickBooks Payments, get status updates and reminders.**
Powered by
Intuit Assist
Tax deductions
Share your books with your accountant or export important documents.**
General reports
Run and export reports including profit & loss, expenses, and balance sheets.*
Receipt capture
Snap photos of your receipts and categorize them on the go.**
Powered by
Intuit Assist
Mileage tracking
Automatically track miles, categorize trips, and get sharable reports.**
Cash flow
Get paid online or in person, deposited instantly, if eligible.
Sales and sales tax
Accept credit cards anywhere, connect to e-commerce tools, and calculate taxes automatically.**
Estimates
Customize estimates, accept mobile signatures, see estimate status, and convert estimates into invoices.**
Contractors
Assign vendor payments to 1099 categories, see payment history, prepare and file 1099s from QuickBooks.**
Connect 1 sales channel
Connect 1 online sales channel and automatically sync with QuickBooks.
Bill management
Organize and track your business bills online.
Powered by
Intuit Assist

Essentials

$65
$3250/mo
Save 50% for 3 months*
Intuit Assist
Eliminate tedious tasks and personalize client communications with AI-powered automations.

Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster¹
Eliminate tedious tasks and personalize client communications with AI-powered automations. Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster1.
NEW
Automate tasks, get paid faster1
Expert Assisted
*Connect with Live experts when you need it. They can provide setup help and bookkeeping guidance in QuickBooks, so you can stay organized and run your business with confidence. Free for 30 days. No auto-renew.
Try expert help FREE for 30 days*
Expert Tax
Save time and effort by seamlessly moving from books to taxes, then prepare your current tax year return with unlimited expert help to get every credit you deserve. Access live tax experts powered by TurboTax. Costs vary by entity type. Subject to eligibility.
Access expert tax help
Income and expenses
Securely import transactions and organize your finances automatically.
Banking with 3.00% APY
Every dollar put away in savings envelopes earns you interest at over 40x the U.S. average.
Bookkeeping automation
Automate bookkeeping to cut down on tedious tasks and get more time to focus on your business.
Invoice and payments
Accept credit cards and bank transfers in the invoice with QuickBooks Payments, get status updates and reminders.**
Powered by
Intuit Assist
Tax deductions
Share your books with your accountant or export important documents.**
Enhanced reports
Know how your business is doing with sales, accounts receivable, and accounts payable reports.*
Receipt capture
Snap photos of your receipts and categorize them on the go.**
Powered by
Intuit Assist
Mileage tracking
Automatically track miles, categorize trips, and get sharable reports.**
Cash flow
Get paid online or in person, deposited instantly, if eligible.
Sales and sales tax
Accept credit cards anywhere, connect to e-commerce tools, and calculate taxes automatically.**
Estimates
Customize estimates, accept mobile signatures, see estimate status, and convert estimates into invoices.**
Contractors
Assign vendor payments to 1099 categories, see payment history, prepare and file 1099s from QuickBooks.**
Connect 3 sales channels
Connect up to 3 online sales channels and automatically sync with QuickBooks.
Bill management
Organize and track your business bills online.
Powered by
Intuit Assist
Multiple currencies
Record transactions in other currencies without worrying about exchange rate conversions.
Includes 3 users
Invite your accountant to access your books, control user-access levels, and share reports without sharing a log-in.**
Enter time
Enter employee time by client/project and automatically add it to invoices.
CUSTOMER FAVORITE

Plus

$99
$4950/mo
Save 50% for 3 months*
Intuit Assist
Eliminate tedious tasks and personalize client communications with AI-powered automations.

Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster¹
Eliminate tedious tasks and personalize client communications with AI-powered automations. Plus, Intuit Assist’s automated invoice reminders help you get paid 45% (or an average of 5 days) faster1.
NEW
Automate tasks, get paid faster1
Expert Assisted
*Connect with Live experts when you need it. They can provide setup help and bookkeeping guidance in QuickBooks, so you can stay organized and run your business with confidence. Free for 30 days. No auto-renew.
Try expert help FREE for 30 days*
Expert Tax
Save time and effort by seamlessly moving from books to taxes, then prepare your current tax year return with unlimited expert help to get every credit you deserve. Access live tax experts powered by TurboTax. Costs vary by entity type. Subject to eligibility.
Access expert tax help
Income and expenses
Securely import transactions and organize your finances automatically.
Banking with 3.00% APY
Every dollar put away in savings envelopes earns you interest at over 40x the U.S. average.
Bookkeeping automation
Automate bookkeeping to cut down on tedious tasks and get more time to focus on your business.
Invoice and payments
Accept credit cards and bank transfers in the invoice with QuickBooks Payments, get status updates and reminders.**
Powered by
Intuit Assist
Tax deductions
Share your books with your accountant or export important documents.**
Comprehensive reports
Stay on track with inventory reports, enhanced sales reports, and profitability reports.*
Receipt capture
Snap photos of your receipts and categorize them on the go.**
Powered by
Intuit Assist
Mileage tracking
Automatically track miles, categorize trips, and get sharable reports.**
Cash flow
Get paid online or in person, deposited instantly, if eligible.
Sales and sales tax
Accept credit cards anywhere, connect to e-commerce tools, and calculate taxes automatically.**
Estimates
Customize estimates, accept mobile signatures, see estimate status, and convert estimates into invoices.**
Contractors
Assign vendor payments to 1099 categories, see payment history, prepare and file 1099s from QuickBooks.**
Connect all sales channels
Connect any available online sales channels and automatically sync with QuickBooks.
Bill management
Organize and track your business bills online.
Powered by
Intuit Assist
Multiple currencies
Record transactions in other currencies without worrying about exchange rate conversions.
Includes 5 users
Invite your accountant to access your books, control user-access levels, and share reports without sharing a log-in.**
Enter time
Enter employee time by client/project and automatically add it to invoices.
Inventory
Track products, cost of goods, see what’s popular, create purchase orders, and manage vendors.
Project profitability
Track all your projects in one place, track labor costs, payroll and expenses.
Financial planning
Create budgets with real-time data you can collaborate with your team on.

Advanced

$235
$11750/mo
Save 50% for 3 months*
Intuit Assist
Eliminate tedious tasks and personalize client communications with AI-powered automation.
NEW
Automate tasks
Expert Assisted
*Connect with Live experts when you need it. They can provide setup help and bookkeeping guidance in QuickBooks, so you can stay organized and run your business with confidence. Free for 30 days. No auto-renew.
Try expert help FREE for 30 days*
Expert Tax
Save time and effort by seamlessly moving from books to taxes, then prepare your current tax year return with unlimited expert help to get every credit you deserve. Access live tax experts powered by TurboTax. Costs vary by entity type. Subject to eligibility.
Access expert tax help
Income and expenses
Securely import transactions and organize your finances automatically.
Banking with 3.00% APY
Every dollar put away in savings envelopes earns you interest at over 40x the U.S. average.
Bookkeeping automation
Automate bookkeeping to cut down on tedious tasks and get more time to focus on your business.
Invoice and payments
Accept credit cards and bank transfers in the invoice with QuickBooks Payments, get status updates and reminders.**
Powered by
Intuit Assist
Tax deductions
Share your books with your accountant or export important documents.**
Powerful reports
Monitor financial metrics and build customized dashboards that measure performance.
Receipt capture
Snap photos of your receipts and categorize them on the go.**
Powered by
Intuit Assist
Mileage tracking
Automatically track miles, categorize trips, and get sharable reports.**
Cash flow
Get paid online or in person, deposited instantly, if eligible.
Sales and sales tax
Accept credit cards anywhere, connect to e-commerce tools, and calculate taxes automatically.**
Estimates
Customize estimates, accept mobile signatures, see estimate status, and convert estimates into invoices.**
Contractors
Assign vendor payments to 1099 categories, see payment history, prepare and file 1099s from QuickBooks.**
Connect all sales channels
Connect any available online sales channels and automatically sync with QuickBooks.
Bill management
Organize and track your business bills online.
Powered by
Intuit Assist
Multiple currencies
Record transactions in other currencies without worrying about exchange rate conversions.
Includes 25 users
Invite your accountant to access your books, control user-access levels, and share reports without sharing a log-in.**
Enter time
Enter employee time by client/project and automatically add it to invoices.
Inventory
Track products, cost of goods, see what’s popular, create purchase orders, and manage vendors.
Project profitability
Track all your projects in one place, track labor costs, payroll and expenses.
Financial planning
Create budgets with real-time data you can collaborate with your team on.
Auto-track fixed assets
Automatically track fixed asset values, access all fixed asset info in one spot, and get insights about what may come next.
Data sync with Excel
Seamlessly send data back and forth between QuickBooks Online Advanced and Excel for more accurate business data and custom insights.
Batch invoices and expenses
Create invoices, enter, edit, and send multiple invoices faster.**
Custom access controls
Easily control who sees your data, assign work to specific users, and create custom permissions.
Workflow automation
Save time and mitigate risk with automated workflows and set reminders for improved cash flows and more.
Data restoration
Continuously and automatically back up your changes, restore a specific version of your company, and view version history.**
24/7 support & training
QuickBooks Priority Circle support and access to special training resources.
Revenue recognition
Stay consistent, compliant, and credible with automated revenue recognition.
intuit assist creating auto-generated invoices

Expert Assisted

  • Get paid 5 days faster on average1 with auto-generated invoice reminders.
  • Free up more time to focus and spend less time on tedious tasks.
  • Tailor and streamline client communications from first bids to final payments.


Explore Intuit Assist

Overall features

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User-friendly design

An intuitive interface makes managing finances a breeze, even if you're not an accounting expert.

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Straightforward reporting tools

View your business’s financial health at a glance on your QuickBooks dashboard, including income statements, balance sheets, and cash flow tracking.

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Free mobile app

Run your entire business from your phone with the QuickBooks mobile app. Access reports, accept payments, and track expenses—anytime, anywhere.

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Integrations

Seamlessly connect QuickBooks to over 750 apps and tools, creating a unified hub for your business operations. Live bookkeeping is also available.

A blue headphones with numbers on them.

Customer support

Get expert help from real people through phone and live chat six days a week.

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Bundle payroll and bookkeeping

Integrate bookkeeping with full-service payroll. We’ll handle your payroll taxes, set up deductions, and provide downloadable reports.

Zoho Books overview

Zoho Books is a comprehensive accounting platform that automates workflows, tracks cash flow and inventory, reconciles bank accounts, and monitors business health. With affordable pricing and excellent support, it simplifies accounting for businesses of all sizes.

Plans & pricing

Zoho Books provides four distinct pricing plans tailored to different business needs: Free, Standard, Professional, and Premium, each offering varying levels of functionality and support.

Free

Free is a budget-friendly plan for solopreneurs and micro businesses. It covers the fundamentals, including creating invoices, online payment acceptance, bank reconciliation, and 1099 payment tracking.

Standard

Standard is designed for growing businesses, offering everything in Free, plus tools to efficiently organize your transactions, accounts, reports, and books. Track sales tax, connect bank fees, and set up recurring expenses.

Professional

Professional equips your business with features that allow you to confidently take on projects, track your inventory, and handle purchases. It builds upon Standard with a variety of tools for managing bills and retainers, multi-currency accounting, measuring project profitability, and creating price lists.

Premium

Premium is for businesses requiring enhanced customization and automation to streamline processes. It has everything in Professional, along with features for budgeting, cash flow forecasting, creating business-specific custom modules, and setting up custom domains. 

Overall features

Icon depicting "save time with automation"

Invoicing and accounts receivable management

Send customized statements to your clients and receive payment in multiple currencies.

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Account payables management

Track vendor bills and other expenses, add recurring expenses, and include client expenses on invoices.

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Vendor management

Vendors can self-manage their transactions with you through a vendor portal and communicate with you in real-time.

A blue headphones with numbers on them.

Customer support

Zoho offers resources, videos, and user manuals within the app and also provides support through email, phone, and chat.

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Integrations

Zoho integrates with over 55 Zoho apps, extending its functionality beyond accounting.

See how QuickBooks works compared to Zoho Books

It’s easy to see why QuickBooks is a top choice for small to mid-size businesses. It offers an intuitive interface that simplifies accounting and integrates seamlessly with other tools. Advanced reporting delivers valuable insights, while the mobile app and live support ensure easy management from anywhere. With QuickBooks, your books are just the beginning. Run and grow your business, make confident decisions, and work like you have a larger team behind you—all on one platform.

See how QuickBooks works

How QuickBooks Online can help your business differently

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Connected banking

QuickBooks has a wide network of banking partners, making it easy to securely import your transactions from a variety of banks and credit card companies. This seamless integration saves time and ensures accuracy.

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Advanced reporting capabilities

QuickBooks has extensive real-time business reporting capabilities, so you’ll know where your business stands today and what to do down the road. From standard financial reports such as profit and loss statements and balance sheets to customized presentation-ready reports, you can set yourself up for success.

A blue headphones with numbers on them.

Live support

QuickBooks offers live phone and chat support six days a week, providing you with a direct line to experts whenever you need them. With personalized assistance, you can tackle any accounting challenge with confidence and keep your business on track.

Frequently asked questions

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Millions of Small Businesses Have Chosen QuickBooks