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QuickBooks ProAdvisor program member guide for brand use

SOLVEDby QuickBooksQuickBooks Accountant Online28Updated July 16, 2021

Intuit’s QuickBooks ProAdvisor Program is available for accounting, bookkeeping, tax, and consulting professionals who are providing services to third-party clients. It is designed to help professionals like you, grow their practice while helping millions of QuickBooks users manage and optimize their businesses.

The following standards should be followed together with the QuickBooks ProAdvisor Program Agreement.

Authorized services

  • You may provide QuickBooks product support, implementation, set-up/consulting.
  • You may not provide accounting or tax advice outside of jurisdictions where you have no expertise/regulatory knowledge.
  • Paid phone-based technical support shouldn’t be the primary focus of a ProAdvisor’s business.
  • You aren’t authorized to provide use of an Intuit Product in an application service provider, online hosting, or another similar arrangement unless they are a participant in Intuit’s Commercial Hosting Program.
  • This Program is not designed for independent call-center-based technical support.

Brand names

  1. You need to operate under your own business name, which shouldn’t include any Intuit brand, brand element or phonetic equivalent in the name or branding of your business, business source identifiers or any other materials.
    Intuit Brands

    List may not be exhaustive

    Intuit Brand Elements

    List may not be exhaustive

    Phonetic Equivalents

    Not exhaustive












    Q (when it stands for QuickBooks, for example: QSavings)




  2. Your URLs shouldn’t contain any Intuit brand or brand element, for example, you can’t use, or etc.
  3. You should display the following notice on any materials where the Intuit/QuickBooks name is mentioned:
    “Intuit, QuickBooks, and QuickBooks ProAdvisor are registered trademarks of Intuit Inc. Used with permission under the QuickBooks ProAdvisor Agreement.”
  4. You should operate your business under one company name so you can build brand recognition with your existing and prospective client. If you operate under more than one business name while participating in the Program, notify Intuit.
  5. You should not brand your support or services. “QuickBooks”, only support and services provided by Intuit can be branded “QuickBooks.” This includes, but is not limited to, on websites, marketing and promotional materials, and in domains.
    • Improper use: QuickBooks Support, QuickBooks Services, QuickBooks Training etc.
    • Proper use: Support for QuickBooks, ABC Company Services for QuickBooks Users, XYZ Company Training for QuickBooks Users, etc.

Brand logos and visuals

  1. Your business or company logo should be unique to your business. It shouldn’t contain, be similar to, an imitation of, or an alteration of an Intuit logo.
  2. Your business or company name/logo should appear at the top of your website so your clients quickly recognize you. Intuit brands, logos, and badges shouldn’t appear at the top of your website.
  3. Your business name/logo should appear larger than any Inuit brand or Intuit logo, this includes Program badges or authorized logos you display on your website, emails, invoices or marketing materials, under the QuickBooks ProAdvisor Program Agreement.
  4. You should not place the QuickBooks brand next to your company logo.
  5. You may use the Intuit QuickBooks logo only when it is used on materials that prominently display your company’s logo. Use of the QuickBooks logo is only permitted to refer to QuickBooks products. It should not be used to describe a company’s services.
  6. It is not permissible to use the “Intuit” logo.
  7. You are permitted to use the Intuit-provided QuickBooks ProAdvisor badge so long as you have the corresponding valid certification and are complying with the terms of the Agreement.
  8. You shouldn’t stretch or alter the Intuit-provided Certified QuickBooks ProAdvisor logo.
  9. Your website shouldn’t contain any Intuit website design elements from any Intuit website nor any photographs from an Intuit-owned website.
  10. When referencing QuickBooks, you ought to display it in plain text as set forth below:
    “QuickBooks software.”

QuickBooks ProAdvisor program membership

  1. You may only use the following approved phrase(s) to promote, advertise, market or communicate your ProAdvisor status:
    “QuickBooks ProAdvisor Program Member” or “Member of the QuickBooks ProAdvisor Program”
    1. You shouldn’t promote, advertise, market or communicate yourself as an “Intuit Certified ProAdvisor”.
    2. Instead, any such statements or claims must always include “QuickBooks”, not Intuit. When promoting your personal credentials, you can use your own name followed by the term “Certified QuickBooks ProAdvisor”, for example, “Jane Smith, QuickBooks Certified ProAdvisor,” only if you are certified and have passed the certification courses.
  2. You must be honest about your relationship with Intuit. When you promote, advertise, market or communicate in any manner, you shouldn’t state or imply that you are affiliated with Intuit in any way beyond your membership in the ProAdvisor Program.
    1. It is not permissible to represent your company as a “Partner” of QuickBooks.
    2. It is not permissible to represent your company as “[The/An] Official Certified ProAdvisor.”
  3. You can’t state, imply, promote, advertise, market or communicate in any manner that you are working for or on behalf of Intuit (or QuickBooks or any other Intuit offering) or an exclusive partner of Intuit. For example, you can’t state or imply that you or your staff are employees or representatives of Intuit or official outsourcing partners of Intuit, i.e. you shouldn’t answer the phone “QuickBooks Support,” you must state your own business name.
  4. QuickBooks Certification is tied to the individual who underwent the certification process and may not be transferred to another individual. Therefore, you may only represent yourself as a QuickBooks Certified ProAdvisor if you, yourself, have passed the certification. If an employee of your business represents themselves as QuickBooks Certified ProAdvisor, they themselves must first pass the relevant certification course and met all other applicable criteria.

Advertising & marketing instructions

(Including sponsored, native, and website advertising.)

  1. Advertisements should clearly display your business name/brand name as the primary element in the ad.
  2. Ad and website titles should lead with your own business name or brand, or with an industry descriptor and shouldn’t lead with Intuit Brands.

    For example, the titles shouldn’t use “QuickBooks”, “QB,” or “Intuit” as the primary element (for example, shouldn’t say “QuickBooks Support” instead it should say “XYZ Company - Support for QuickBooks”).

  3. Ads for services shouldn’t solely be for paid phone-based technical support.
  4. Visible URLs shouldn’t contain “QuickBooks”, “QB,” “Intuit,” or any other Intuit Brand or brand element before the root domain or within the root domain, or any terms that appear before the “.com”. For example, you shouldn’t use “” or “” as your visible URL.
  5. You need to negative match for the following keywords: “QuickBooks”, “QuickBooks Online,” “QB,” and “QBO” and should only bid on keywords with a value-add statement, for example: “QuickBooks Set-Up.”

Business information

  1. You should disclose the following legitimate business information on your website:
    • The business name, the physical location and street address of the business and accurate contact information;
    • The territories you serve; and
    • The services you provide
  2. You shouldn’t promote, advertise, market or communicate your services as being primarily focused on paid phone-based technical support.

Link to the ProAdvisor program agreement

United States

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