For PRO and self-taught Dr. QuickBooks, staying ahead of the trend means asking the right questions and taking everyone onboard
The year was 1995, and Deborah Defer had just heard about QuickBooks. When she shared her curiosity with a family friend, their response was, “Why would you ever want to learn QuickBooks? It’s a waste of time.” Needless to say, she ignored the statement in its entirety.
Today, this Dr. QuickBooks is the managing director and co-lead of technology for the Business Services and Outsourcing practice at BDO USA, LLP. She’s a PRO, and she has been featured on Intuit’s Influencers, Top Business Process Outsourcing ProAdvisor, and Top 100 ProAdvisor lists by Insightful Accountant, just to name a few.
With technology adding a whole suite of capabilities to the accounting industry, her work involves empowering clients to be tech-savvy through training on systems analysis, integrations, implementation of third-party apps, and troubleshooting. And her goal is to make sure her clients are benefitting from all that new tools have to offer.