Megan Sullivan

Megan Sullivan

Megan has worked in the advertising and digital media space for over ten years, writing everything from content briefs to press releases to advertising copy. Industries she has worked in include: human resources, print media, digital media, computer software, online advertising and entertainment.

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    5 Lesser-Known Marketing Metrics You Should Pay Attention To

    by on April 10, 2015

    Digital advertising is a beautiful thing. From the ease of deployment, to lower costs, to an almost unlimited number of media, digital advertising has changed the way we all conduct business.

    But perhaps digital’s most valuable contribution to the marketi…

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    Small Business Administration Loans for Your Business

    by on April 7, 2015

    The federal government has always taken an interest in small business and its success. In an effort to keep small businesses succeeding, the Small Business Administration (SBA) has instituted a variety of loan programs that can help cover startup costs or expa…

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    The True Cost of Acquiring a New Customer

    by on March 31, 2015

    As a small business owner, you know that maintaining a large and diverse customer base is key to staying profitable. If you’ve been in business for any length of time, however, you might realize that the cost to acquire new customers and keep current ones va…

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    7 Signs Your Company Has Good Financial Health

    by on March 19, 2015

    It’s somewhat easy to determine if your company is doing well. You’ll be in the black every month, able to make your payroll and pay all of your monthly bills and expenses. But are there discernible levels or observable distinctions that reliably signify g…

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    7 Signs Your Company Has Poor Financial Health

    by on March 19, 2015

    As a business owner, your company’s financial health is of the utmost importance. There is more to measuring your financial health, however, than simply looking at how much money is in the bank. Let’s review seven different ways to track your business’ fin…

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    8 Ways to Bootstrap Your Small Business

    by on March 18, 2015

    Maybe you’re ready to start your own business, or maybe you’ve been up and running for a while, and you realize a very important thing: You need more money. If you’ve already secured multiple loans or you’re just trying to avoid incurring more debt, yo…

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    7 Accounting Formulas Every Business Should Know

    by on March 2, 2015

    Managing your business’ finances and revenues can be a full-time job, and you might even have a full-time accountant on staff to handle the books. Many small business owners, however, prefer to handle this aspect of their businesses themselves, foregoing…

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    How to Get Paid for Your Expertise, Advice and Other Intangibles

    by on February 19, 2015

    Whether your business sells services, products or both, you know that a normal day includes speaking with many different clients solely to offer them bits and pieces of your knowledge and advice. This accessibility is great because your clients see added value…

    Read » Views: 1,410