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When the going gets tough, shift happens. 

Owning a small business means thinking on your feet, adapting to change, and overcoming challenges. We want to hear how your business shifted. Submit your story for a chance to be featured. 

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See how these small business owners overcame obstacles by shifting into high gear

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Get inspired to shift into high gear

When shift happens, the difference between surviving and thriving is how you react. Here’s how entrepreneurs across industries learned to embrace the shift. 

How one non-profit rescued over 1,000 dogs in the past year

Rescue organization Hearts & Bones rose to meet the demand for adoptable dogs during the pandemic

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5 Ways Small Shops Have Survived the Toughest Part of Lockdowns

Husband-and-wife business partners, Camilo Velasquez and Elisa Lewis, are no strangers to change or challenges.

Read more on The Cut
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From live to live streamed: How the entertainment industry is adapting

Entertainment entrepreneurs made unexpected adjustments to survive the pandemic — and thrive beyond.

Read more on Vox

How Claima is empowering a new generation of creatives

Why entrepreneur Bimma Williams quit his day job during a pandemic to devote himself full-time to Claima Stories.

How one yoga studio quickly pivoted into a media business

When the pandemic shuttered Sky Ting’s studios, this New York City company refocused on a side project with global reach.

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How the Food Industry Is Transforming Right Now

When shift happens in the world, small business owners have to pivot behind the scenes to stay afloat. These are the strategies

Read more on Vox
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5 Ways Wellness Leaders Pandemic-Proofed Their Brands

The idea of “wellness” was already going through a kind of renaissance by the time COVID-19 arrived.

Read more on The Cut

How one small coffee company kept their mission in 2021

Maria Palacio knows coffee. Her family has been farming beans in her native Colombia for five generations.

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