Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

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    How to Test Market Your Big Idea on a Small Scale

    by on July 2, 2015

    Many new businesses fail because entrepreneurs, convinced that their idea is the next big thing, fail to test it with real consumers. In fact, one recent study shows that 42 percent of new startups fail because there is no actual market need for their product …

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    How to Hone in on Your Business Niche

    by on July 1, 2015

    Many entrepreneurs attempt to be all things to all consumers, but that can bring challenges when trying to compete with larger businesses in the general marketplace. A better strategy is often to focus on a niche market. This idea makes many business owners g…

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    6 Business Policies You Should Put in Writing (and Why)

    by on June 26, 2015

    One way to keep your business financially sound is to do all you can to mitigate risks. You can protect your business by putting certain policies in writing. Here are six policies that every small-business owner should have in written form.
    1. Returns Policy

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    5 Things to Do Before the Busy Season Begins

    by on June 26, 2015

    As the summer heats up, you may be thinking about planning a vacation or taking a breather if this isn’t your busiest time of year. But the reality is that the busy winter season is less than five months away. And while that may seem like a long time, if you w…

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    Pitching Secrets From a Top Angel Investor

    by on June 24, 2015

    Wouldn’t it be great if you knew how angel investors thought before you wrote your proposal or made your pitch? We spoke to Tim Berry, founder and chairman of Palo Alto Software and member of the Willamette Angel Conference, to get some insider information abo…

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    How to Hire a Contract Manufacturer

    by on June 23, 2015

    Great product ideas are the basis for many successful businesses, but you’ll have to move from the idea stage to producing an actual product to show an investor or sell to customers. If you have an idea for a unique product, here’s what you need to know about …

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    5 Key Things to Know Before Starting a Business

    by on June 18, 2015

    If you’re thinking about launching a business, you should do all you can to give yourself the best chance of success. To help with that, here are five insights many failed startup founders often wish they’d known before they got started.
    1. You Need 6 Months …

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    How to Establish a Refund Policy for Your Business

    by on June 17, 2015

    If you’re in business long enough, it’s bound to happen: A customer wants to return a product or cancel a service and get a refund, sometimes for a product that is perfectly fine. When this happens, it’s wise to have a refund policy already established so you …

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