Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

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    How to Use Split Testing to Improve Your Online Sales

    by on March 27, 2015

    In order to run a profitable business, website owners need to constantly test and improve it to increase their conversion rate and sales. One method of doing that is to conduct split testing. Here is a brief primer on what it is, how to do it, and where to fin…

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    How to Plan an Exit Strategy for Your Small Business

    by on March 27, 2015

    Ask most business owners about their exit strategy, and you’re likely to get a blank stare in return. That’s because the last thing on their minds is often when and how they’ll leave a business that they’re concentrating on making as successful as they can. Bu…

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    How to Manage Cash Flow in a Seasonal Business

    by on March 26, 2015

    Most of the standard rules for managing cash flow fly out the window when it comes to seasonal businesses. So if you rely on a certain time of the year for all your profits but don’t understand the rules for seasonal cash-flow management, your business could s…

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    Is Your Startup in Danger of These 5 Cash Flow Busters?

    by on March 25, 2015

    Managing cash flow is important for business owners in the startup phase because they will experience many financial issues and concerns that established businesses do not. But many entrepreneurs aren’t prepared for the challenge, and 90 percent of small busin…

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    What You Need to Know About Hiring Seasonal Employees

    by on March 24, 2015

    Summer is right around the corner, and if you own a seasonal business, you are probably already thinking about increasing your staff in the months to come. But hiring seasonal employees can be a challenge if you don’t know the ins and outs of the process. Here…

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    5 Critical Metrics to Watch in Your Business

    by on March 23, 2015

    A key to business success is keeping a close eye on certain performance metrics that help you monitor the health of your business. Here are five metrics you can use to help keep your business on the right track.
    1. Conversion Rate
    Conversion rate is the numb…

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    How Surety and Fidelity Bonds Can Financially Benefit Your Business

    by on March 19, 2015

    Bonds can play an important role in your business, both by financially protecting it and creating trust when dealing with potential clients. Some bonds, such as surety bonds, are legally required by states for certain industries, while others, like fidelity bo…

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    How to Legally Add Credit Card Surcharges to Customer Bills

    by on March 18, 2015

    Until a 2013 class-action settlement changed the rules, business owners were prohibited from adding surcharges to their customers’ bills to help defray the merchant fees charged by credit-card companies. And those fees can add up. Scott Levy, founder of PassTh…

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