Suzanne Kearns

Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.

  • budget

    How to Create a Marketing Budget

    by on October 23, 2014

    When it comes to marketing your company, the old adage that says it takes money to make money is often true. After all, if you don’t allocate some funds toward getting the word out about your business, how will people know it exists? But rather than taking a…

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  • sales forecast

    How to Forecast Your Revenue

    by on October 15, 2014

    If you plan to apply for a small-business loan, you’ll need to prepare a detailed revenue forecast before lenders will consider your request. But this type of report will also provide some much needed information that will help you know when you can afford t…

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  • Halloween homemade gingerbread cookies

    4 Ways to Get Free Halloween Publicity for Your Business

    by on October 14, 2014

    Certain holidays offer opportunities for small-business publicity that other times don’t. Halloween is one occasion where parents all over the nation look for unusual events for their children to enjoy. But it’s not just for kids. The holiday and its relat…

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  • cash-100-bills-loose.jpg

    How Supplier Financing Works

    by on October 13, 2014

    Alternative financing is a hot topic these days because of the tight squeeze banks have put on small-business funding. Many business owners have had no choice but to look for financing elsewhere. And one option that many people don’t consider is supplier fin…

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  • breakeven

    How to Perform a Break-Even Analysis

    by on October 9, 2014

    Wouldn’t it be great if you could predict when your business would begin to pay for itself? Or if you knew how to set your prices to help determine when you’ll break even? The good news is, you can. A break-even analysis is a great tool for startups and ex…

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  • referral

    How to Use Paid Referrals to Grow Your Business

    by on October 8, 2014

    Unless your company brings in new business, it will likely have a very short life. But many small-business owners don’t have the time or the budget to conduct large advertising campaigns to try to reel in new customers. One of the most productive ways to acc…

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  • business growth

    How Long Before Your Business Is Profitable?

    by on October 8, 2014

    How long will it take for my business to become profitable? It’s quite possibly the most common question new business owners ask. After all, many leave well-paying jobs to set out on their own, and it only makes sense that they want to know when their risk wil…

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  • empty pockets

    What to Do When You Need Help, but Can’t Afford an Employee

    by on October 6, 2014

    So, your business is growing and you need help, but you don’t yet have the funds to hire an employee. Will you have to continue working 20-hour days to get it all done yourself, or is there another way? Luckily, small business owners — even home-based ones…

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