Suzanne has been a full-time freelance writer for 20 years. She’s written for numerous business and financial publications such as Entrepreneur, Reason Magazine, Home Business Magazine, and Money Crashers.
on July 2, 2015
Many new businesses fail because entrepreneurs, convinced that their idea is the next big thing, fail to test it with real consumers. In fact, one recent study shows that 42 percent of new startups fail because there is no actual market need for their product …Read » Views: 147
on July 1, 2015
Many entrepreneurs attempt to be all things to all consumers, but that can bring challenges when trying to compete with larger businesses in the general marketplace. A better strategy is often to focus on a niche market. This idea makes many business owners g…Read » Views: 179
on June 26, 2015
One way to keep your business financially sound is to do all you can to mitigate risks. You can protect your business by putting certain policies in writing. Here are six policies that every small-business owner should have in written form.
1. Returns Policy
…Read » Views: 545
on June 26, 2015
As the summer heats up, you may be thinking about planning a vacation or taking a breather if this isn’t your busiest time of year. But the reality is that the busy winter season is less than five months away. And while that may seem like a long time, if you w…Read » Views: 496
on June 24, 2015
Wouldn’t it be great if you knew how angel investors thought before you wrote your proposal or made your pitch? We spoke to Tim Berry, founder and chairman of Palo Alto Software and member of the Willamette Angel Conference, to get some insider information abo…Read » Views: 623
on June 23, 2015
Great product ideas are the basis for many successful businesses, but you’ll have to move from the idea stage to producing an actual product to show an investor or sell to customers. If you have an idea for a unique product, here’s what you need to know about …Read » Views: 364
on June 18, 2015
If you’re thinking about launching a business, you should do all you can to give yourself the best chance of success. To help with that, here are five insights many failed startup founders often wish they’d known before they got started.
1. You Need 6 Months …Read » Views: 703
on June 17, 2015
If you’re in business long enough, it’s bound to happen: A customer wants to return a product or cancel a service and get a refund, sometimes for a product that is perfectly fine. When this happens, it’s wise to have a refund policy already established so you …Read » Views: 391