Susan Guillory

Susan Guillory

Susan Payton is the President of Egg Marketing & Communications, with experience in content development and social media.


Optimal pricing models: 3 strategies for optimization

How do you find the price that someone is willing to pay and you’re willing to take? Learn 3 basic pricing strategies and the many variations of price models.

LLC or S Corporation: Which Is Best for Your Small Business?

When you first start a business, you may give not give a lot of thought to what type of business structure you need.

What you can and can't write off with business travel

For many small business owners, traveling is a necessity. Learn which business travel deductions you can claim, and which ones you can't.

8 Ways to Attract Top Talent (Without Breaking the Bank)

When you hire new employees for your small business, you're competing with other companies who are also clamoring for the top talent in the city.

Why do customers churn?

If you’re seeing high customer churn rate than you want, it's time to get to the bottom of this mystery. This post will show you how to ask the tough questions and fix key issues to keep your customers coming back for more.

How to Use Pop-Up Boxes to Boost Email Subscriptions

We've come a long way since the early days of webpage pop-ups.

5 Mobile Apps for Tax Season

With tax time upon us, let's look at some of the tax apps for mobile devices that can help you save time filing your taxes and managing your finances.

The 5 Biggest Mistakes People Make When Buying A Franchise

Investing in a franchise is a major decision. 5 typical mistakes to avoid when buying a franchise.

5 Major Small Business Tax Mistakes to Avoid

With so much going on in your world, it's easy to make mistakes with your small business return.

How to Leverage Your Event Email List

Learn what's important with events: using your email list to engage with attendees and convert them to customers. Get tips for using your email list.

How to Start Accepting Mobile Payments Before Your Competitors Do

With a card swiper attached to your mobile device, you can accept credit cards and increase sales. Learn how to accept mobile payments.

The Small Business Guide to Measuring Social Media ROI

Ever since social media became popular as a way to connect with new customers, brands have been trying to master the art of measuring their return on investment.

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