A person in a dress and a person in a suit looking at a bag of chips.
Running a business

How to give great customer service

Customer service has changed greatly over the years. Back in the day, people used to do customer interaction face-to-face with the customer, but now the experience has changed. It doesn’t feel as raw as it used to before, but great service is still a perfect way to create a relationship between the client and the company.

Customer service has improved on so many levels as a result of new technological applications. From the moment people started to order online, or try and contact companies for their own needs without having to actually drive to a physical location, companies tried their best to be better than their next-door competitor. The competition for customers has resulted in an improved world of customer service.

How did customer service improve?

Over the years, customer service wasn’t very complicated. You just had to know about the product you were working on, and try to minimize any kind of inconvenience. The result was always to help the customer, and that’s still the goal, but the ways to this have changed. Today, customer service is about helping avoid issues and helping your customer get what they want, but it’s also emphasizing and cooperating with them. It’s about setting their needs first, and not making them feel as if they are being ambushed. Companies have realized that it is critical not only to sell products, but also to maintain and build a strong client base.

Customer service is more sophisticated now compared to the old days. Anyone could have worked in customer service before when the only skill you needed was to be very firm on what you said and to have knowledge about sales. Even the method of training customer service representatives has evolved.

Customer service was important without the use of technology, and it is still important now. People can find very easily what they are looking for; now, there are so many ways to get explanations about something through emails, chatbots, hotline calls, live chats, apps, and other means. Another improvement that came with technology is presenting customers with e-commerce banking where they can manage their online store finances and make secure payments. The more resources people have available to them, the more they need customer advisors. 

Ways to improve customer service 

After companies present their product to their employees, the very next thing is the training on how to be a perfect customer advisor. Even though every company's training might be different, here are five keys to creating great customer service: 

  1. Great communication skills and great listening skills.
  2. The priority is not to lose the customer.
  3. Keep interactions short and clear.
  4. Accept mistakes. 
  5. Reward loyal customers.

Another step that will definitely improve your service is to create and develop new tools, so it's easier for customers to finish a task in an order, complaint, return, or any sort of interaction. The most important thing is the ability to recognize what the customer needs and for you to provide it.

And in order for you to build relationships with your new customers, you have to identify and attract them to your business. To do this, you might need a lead generation program. Businesses have leveraged the advantages of call center lead generation for their products and services to maintain a great relationship with prospects.

Why is customer service important?

If your customer service does not handle a situation well and does not cooperate with the customer, the result will be a bad experience; if the customer has a bad experience with your business, you just lost a customer. This person will tell other people about this bad experience, which will not be a very good thing for your company. Great customer service is the key to a decent relationship. 

The world has changed dramatically as a result of technological advancements, and the same is true for service. Customer service is not how it used to be before, but has improved in so many ways. Customers can now connect with a company more easily, which is why businesses are constantly developing new tools for maintaining better relationships. A few of them are going an extra mile to differentiate their service experience by implementing AI Services that use technologies such as natural language processing and deep learning to dramatically scale without compromising the quality.

Recommended for you

Mail icon
Get the latest to your inbox
No Thanks

Get the latest to your inbox

Relevant resources to help start, run, and grow your business.

By clicking “Submit,” you agree to permit Intuit to contact you regarding QuickBooks and have read and acknowledge our Privacy Statement.

Thanks for subscribing.

Fresh business resources are headed your way!

Looking for something else?


From big jobs to small tasks, we've got your business covered.

Firm of the Future

Topical articles and news from top pros and Intuit product experts.

QuickBooks Support

Get help with QuickBooks. Find articles, video tutorials, and more.