Business is one of the most challenging ways to earn money. As a brand, you’re in a state of being noticed and judged continuously. Whether you’re a shampoo brand, an Over The Top (OTT) platform, an IT company, or anything that is a result of entrepreneurship, the fate of your company and, hence, your future, lies in the hands of your customers.
There are several aspects that a brand is judged on. Apart from the materialistic aspects, a brand’s image is also affected by its work culture and the ethics that it showcases.
In fact, according to a study by Environics International, in which 25,000 people were interviewed, more than 49 percent said that it is the brand’s social performance that they pay attention to. They even said that to protest against the wrong social behavior of a brand, they often boycott products from the brand.
Therefore, following certain ethics can help a brand create a better image for their employees and customers, which in turn reflects on their outcomes.