Think back to your high school or university psychology class. Do you remember learning about Maslow’s Hierarchy of Needs? My memory is a bit fuzzy, but I believe the first level covers physiological needs such as air, water, food, shelter and … after that, my memory is fuzzy. I’m thinking beer, pizza and Monday Night Football – but that may be a little off.
You may be wondering, “What is the hierarchy related to referrals?” Since I have nothing better to do other than be a student of referrals (24/7), I’ve created my own hierarchy. I hope you find these distinctions helpful enough to use them to take more effective action.