Troy Marcyes: Do you see an increase in sales around Valentine’s Day?
Celia Gowka: Yes! Everyone loves giving or getting sweets for and from their sweetie, especially this time of year.
TM: How do you prepare for busy times of the year?
CG: Because we are a perishable product, we prefer to make most of our items upon order. We like to be lean in our manufacturing practices. That means we have minimal inventory on hand. It also means we have to increase our labor force quite a bit to help us meet demand for these busy times of year.
TM: What advice do you have for other small businesses during the holidays?
CG: Even though we are small and nimble, we need to plan any type of promotion, new product release or other special event at least eight months to a year in advance. This gives us time to complete any R&D, packaging design, procurement and financial planning. Our advice would be to plan as far ahead as possible, within reason, for anything special you are releasing over the holidays.
Whether your business sees seasonal holiday spikes or not, it is important to always focus on understanding your numbers and your customers. My favorite businesses stay connected with me year round, and communicate about new products, services or discounts. This makes me feel like a valued customer and someone with whom they want to maintain a relationship. When that happens, they’ve got more than my business. They’ve got my word-of-mouth support, as I tell my friends about them.