Many small businesses had to adapt to survive during the pandemic—and those same adaptations could now be helping them to thrive.
That’s one of the standout findings of our latest Small Business Insights survey of 2,000 small businesses across the U.S., which reveals revenue from online sales is more important than ever—even for brick-and-mortar businesses. In fact, it’s now the number one priority for the nation’s small businesses. Use the chapter links to jump to each section of the report.
The pivot to digital
Almost nine out of ten small businesses (88%) say online sales will be an important source of revenue in 2022. Likewise, almost all (97%) say digital technology will be important to their business next year.