Attracting customers is critical to success, especially in the early stages of starting a business. Sadly, even for owners with a solid business plan, truly understanding whom they serve often takes a back seat to developing their product or service.
Ironically, the two go hand in hand: having something truly exceptional to sell and knowing exactly to whom it should be sold.
Clearly identifying your target audience—sometimes called customer persona modeling or customer journey mapping—enables you to assess demand and modify to better meet customer needs. You can then design a marketing campaign that “speaks to” the right people, using the tone and language most likely to appeal to them. In this article, we’ll discuss why it’s so important to identify your target audience and how to do it in five simple steps.